The Andrew Faris Podcast

Building The Process For Meta Ads Success

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I've come to think of scaling a Meta Ads account as happening in two stages:

Stage 1: finding the creative messaging that resonates with your customers. This is primarily a truly "creative" problem.

But stage 2 is very different: it's about scaling up that messaging into a never-ending stream of highly diverse creative assets. And this is fundamentally an operational challenge.

On today's episode, I'm talking about 8 different kinds of creative assets and helping you with the beginnings of building that operational process.

SUBSCRIBE ON YOUTUBE

The Andrew Faris Podcast is now available on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.

EPISODE HIGHLIGHTS

  • [00:00:32] Quality and quantity both matter. 
  • [00:05:00] Importance of developing both quality and quantity of creative 
  • [00:08:52] Outsource design for ad creation. 
  • [00:17:01] Streamline content creation and distribution.
  • [00:19:09] Invest in creative strategy early.
  • [00:21:51] Operational challenges in video marketing.
  • [00:26:37] Focus on operational execution and scalability.

    • EPISODE SPONSOR

    Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    REFERENCED IN THIS EPISODE:

    • "Jess Bachman Lights Creative Strategy On Fire" (Spotify, Apple)
    • "Sarah Moret Grew Curie 1000% In One Year And Sold Into Every Walmart" (Spotify, Apple)

      • FOLLOW UP WITH ANDREW

      • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • Email Andrew: [email protected]
      • Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

        • EPISODE MUSIC

        • Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
        • Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
          • ...more
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