People buy from people they like, right? Not true. People buy from people they trust. When it comes to your prospects, are you more focused on getting them to like you in order to buy from you? Or are you actually invested in what's best for them?

You have the opportunity to build trust with every human conversation - sales or not - and trust comes in layers. In this episode, you'll learn the depths it takes to build trust and how you can shift your mindset to build it naturally and authentically with your prospects.

After You Listen:

• Are you building trust with your prospects? Get honest with yourself by taking this quick assessment: https://www.lappin180.com/consultative-acumen-assessmen
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Comments, show ideas, guest requests? We want to hear from you: https://[email protected]
• Learn more about Lappin180: https://www.lappin180.com/