Sign up to save your podcasts
Or
Share Building Unconventional Brands with Matt Johnson
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Building Unconventional Brands with Matt Johnson
Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast.
About Matt Johnson
Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief Strategy Officer of creative agency HAYMAKER, Matt’s thought leadership and expertise have consistently helped his partners win and his strategic insight helped the agency win two Ad Age Small Agency of the Year Awards (2020, 2022), The Truth Initiative win for The Most Effective Brand in North America, and adidas to be named Ad Age’s A-List Marketer of the Year.
When Matt isn't making memorial ad campaigns like the most recent Super Bowl spot for Pluto TV, Matt also lends his voice as a voice actor for over 20 years, voicing countless commercials and starring in two critically acclaimed HBO animated series, Ten Year Old Tom and The Life and Times of Tim.
From the Show
What brand has made Matt smile recently? “I don't want to go too hard at YETI,” Matt joked while also mentioning his love of the recent smile-worthy Super Bowl work for Reece's.
Matt's no stranger to Super Bowl ads. Check out HAYMAKER's most recent work for Pluto TV from this year's big game.
Connect with Matt on LinkedIn and check out HAYMAKER's work on their website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9494 ratings
Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast.
About Matt Johnson
Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief Strategy Officer of creative agency HAYMAKER, Matt’s thought leadership and expertise have consistently helped his partners win and his strategic insight helped the agency win two Ad Age Small Agency of the Year Awards (2020, 2022), The Truth Initiative win for The Most Effective Brand in North America, and adidas to be named Ad Age’s A-List Marketer of the Year.
When Matt isn't making memorial ad campaigns like the most recent Super Bowl spot for Pluto TV, Matt also lends his voice as a voice actor for over 20 years, voicing countless commercials and starring in two critically acclaimed HBO animated series, Ten Year Old Tom and The Life and Times of Tim.
From the Show
What brand has made Matt smile recently? “I don't want to go too hard at YETI,” Matt joked while also mentioning his love of the recent smile-worthy Super Bowl work for Reece's.
Matt's no stranger to Super Bowl ads. Check out HAYMAKER's most recent work for Pluto TV from this year's big game.
Connect with Matt on LinkedIn and check out HAYMAKER's work on their website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
HBR IdeaCast
1,855 Listeners
The Smart Passive Income Online Business and Blogging Podcast
3,449 Listeners
Social Media Marketing Podcast
1,438 Listeners
Why That Worked – Presented by StoryBrand.ai
1,926 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,260 Listeners
How I Built This with Guy Raz
30,249 Listeners
Masters of Scale
3,990 Listeners
The Peter Attia Drive
8,004 Listeners
The CMO Podcast
345 Listeners
Uncensored CMO
37 Listeners
The Prof G Pod with Scott Galloway
5,425 Listeners
Huberman Lab
28,602 Listeners
The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
504 Listeners
The Next Wave - AI and The Future of Technology
63 Listeners
AI Explored
85 Listeners