In Episode 52, Josh Payne and David Bayliff, we'll dive into the building the story of your brand-Using the 3 C's and going over the big mistakes businesses make with telling their story.

Such topics as:

1. 3C's
   1. Is your message clear and simple?
   2. are you able it communicate properly?
   3. are you confident delivering your message?
2. Identify what the customer wants. Define what challenge the customer is going through? 
3. Show them you have the secret sauce. Offer a tool for the customer to solve their challenge
4. Your client should be the hero of their story.