Does your marketing strategy and content fall flat? Maybe you struggle with knowing what to create. In today's episode, Dayna Schaaf of This Can't Be That Hard joins us to introduce The Marketing Jar, an analogy which categorizes marketing efforts into rocks, pebbles, sand, and water.

Listen in as they share how prioritizing high-impact activities (rocks) and spreading them throughout the year while filling in with medium-impact (pebbles), foundational (sand), and daily tasks (water) can help photographers strategically plan their marketing.

Grab the planner mentioned in today's episode!

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Find it Quickly:

00:21 - Meet Dayna

01:56 - The Marketing Jar Analogy: Planning Your Content Strategy

2:47 - The Rocks: High Impact Activities

13:15 - The Pebbles: Medium Impact Activities

17:07 - The Sand: Foundational

19:58 - The Water: Daily Tasks

22:49 - Evergreen Content and Automation Tips

31:53 - Recap and Resources for Effective Marketing