If you are struggling to get your content seen, or to make your audience go through all of it, or to make enough sales with it, this episode is perfect for you. 

Joining me today is Brandon Lucero, an online marketing expert, serial entrepreneur, father of three, and host of the New Generation Entrepreneur Podcast. We had a fantastic conversation about one of Brandon's specialties, messaging. We delve into the communication problems most online entrepreneurs have, how to differentiate ourselves in the stacked online market, and the importance of being specific when putting our message out there. 

What You Will Learn In This Episode:

- How Brandon became a YouTube expert and why he buried that business even though he was making $500k a year

- Why being specific and talking to a small audience is way more effective than being louder and communicating with zillions of people

- The power of describing specific pains and mistakes to our audience

- Why telling people to stop doing something they think is good for their business can be more valuable than teaching them something new

Having the experience and the knowledge won't guarantee us we'll get heard, seen, or followed. But showcasing our mastery through specific examples, making a statement, and backing it up with counterexamples will. The moment an audience gets in touch with a message that describes their struggles, pains and mistakes, they assume the person behind that message went through what they are going through, and therefore has a solution. 

Resources:

- Master Your Messaging - Free 3-Day Live Experience: www.melabraham.com/messaging

 Brandon Lucero website: https://brandonlucero.com/ 

- Instagram: https://www.instagram.com/iambrandonlucero/ 

- Facebook: https://www.facebook.com/iambrandonlucero/ 

- YouTube: https://www.youtube.com/c/BrandonLucero1 

- New Generation Entrepreneur Podcast: https://brandonlucero.com/#podcast 

- The Digital Income Paradigm™ Framework  https://melabraham.com/wp-content/uploads/TAE-010-The-Digital-Income-Paradigm%E2%84%A2.pdf

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- 7-Day Money Plan Challenge: 

In this episode, we will talk about one of the best ways to generate income, and one of the three pillars of becoming an affluent entrepreneur, called the Generate pillar. I'll share why I prefer digital business to generate revenue, and I'll take you through the three essential elements of The Digital Income Paradigm™ and how they work.

What You Will Learn In This Episode:

- The three critical outcomes of the affluent entrepreneur 

- The elements needed to become an affluent entrepreneur and what is the Generate pillar

- The different ways to generate income, and the relationship between the value we provide and the price we ask for our product

- The three elements of The Digital Income Paradigm™ Framework to create a digital business

Regardless of the expertise we have, the beauty of the digital space is that we can record a course with several lessons and sell it online. It will provide value and teach people without our presence being required, and most importantly, it will generate income while we sleep. 

Resources:

- The Digital Income Paradigm™ Framework  https://melabraham.com/wp-content/uploads/TAE-010-The-Digital-Income-Paradigm%E2%84%A2.pdf

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- 7-Day Money Plan Challenge: https://www.melabrahamtraining.com/money-plan-challenge 

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans and Freedom https://www.melabrahamtraining.com/TES-Book-Launch-1

- Find me on Facebook https://www.facebook.com/melhabraham/

- Find me on Instagram https://www.instagram.com/melabraham9/

- Find me on LinkedIn https://www.linkedin.com/in/melhabraham/

- Find me on Twitter https://twitter.com/MelHAb

- Find me on YouTube http://www.youtube.com/user/MelHAbraham

As we are going through what specialists call the Great Resignation, where employees are leaving their jobs for political, financial or even philosophical reasons, the entrepreneurial journey just became a little bit more complicated. Without a committed and reliable workforce, it is impossible to grow and scale our business. So, in this episode, we will learn how to attract, retain and reward our employees in the right way, avoid mass resignation and create a compelling work environment. 

What You Will Learn In This Episode:

- Some of the leading causes why people are either leaving their jobs or refusing to return to office

- The five levels of wellness, the benefits of raising them and how those benefits translate into the company's results

- Why implementing Employee Benefits 2.0 is a good idea and the four levels in which this would affect our company

- How the "industrial age thought process" affects modern companies and why it is not effective anymore

Until not so long ago, companies thought that taking care of employees' mental and physical health was enough to keep them happy and motivated in their jobs. Nowadays, to decide where they want to work, employees also consider professional, relational and financial dimensions of wellness. Taking care of our employees' all five dimensions of wellness will increase our attraction and retention rates, productivity and the quality of the work produced. 

Resources:

- 7 Day Money Plan Challenge: https://www.melabrahamtraining.com/money-plan-challenge 

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans and Freedom https://www.melabrahamtraining.com/TES-Book-Launch-1

- Find me on Facebook https://www.facebook.com/melhabraham/

- Find me on Instagram https://www.instagram.com/melabraham9/

- Find me on LinkedIn https://www.linkedin.com/in/melhabraham/

- Find me on Twitter https://twitter.com/MelHAb

- Find me on YouTube http://www.youtube.com/user/MelHAbraham

The path to an affluent life is composed of stages. The faster we identify and learn about the stage we are at on our journey toward affluence, the quicker we can start doing the things we need to do to live a richer lifestyle, impact those around us, and reach financial and complete freedom. So, in this episode, we will talk about the six phases of affluence. We will go through a framework that will help us understand the stage we are at currently, and how to get to the next one.

What You Will Learn In This Episode:

- The three outcomes we can expect from living an affluent life

- How to build an unshakable foundation, and why this is crucial on our journey toward affluence

- How powerful planning can help us map out our vision before we start moving towards it

- The differences between methodical and deliberate execution

- The true meaning of building a loving legacy and its connection with generous affluence

Our financial journey is a continuum. We are constantly moving through it, and instead of judging, ridiculing or lamenting our progress, we must concentrate our efforts on moving from where we are to where we want to be. 

If you find this episode inspiring, take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @melabraham9. Thank you!

Resources:

- 7 Day Money Plan Challenge: https://www.melabrahamtraining.com/money-plan-challenge 

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans and Freedom https://www.melabrahamtraining.com/TES-Book-Launch-1

- Find me on Facebook https://www.facebook.com/melhabraham/

- Find me on Instagram https://www.instagram.com/melabraham9/

- Find me on LinkedIn https://www.linkedin.com/in/melhabraham/

- Find me on Twitter https://twitter.com/MelHAb

- Find me on YouTube http://www.youtube.com/user/MelHAbraham

If you have problems selling or feel like you sound salesy or manipulative, this episode is perfect for you. Joining me today is Colin Boyd, an international speaker, podcast host, and business mentor, but most importantly, an authority on influence, persuasion, and communication. 

We talk about the secrets of becoming a successful salesperson, multiplying our conversion rate, and reaching financial independence without hurting our integrity. We explore the importance of authenticity in sales, how to profit from our expertise, and why we should treat a sale as a sacred place for transformation.

What You Will Learn In This Episode:

- Colin's journey from establishing himself as a paid speaker to an expert salesman

- Communicating our message in a way that resonates with our audience is all we need to generate sales

- When a sale is about transforming someone's life, it becomes a service

- The Three Levels of Conviction that turn any offer into a successful offer

- The importance of how we show up and how it ultimately affects the outcome of our sales pitch

Before the live presentation that changed his life, Colin had one client in his coaching business who was paying him every other month. Still, Colin was convinced he could significantly impact people's lives with his approach to business and sales. 

He believed in what he had to offer, and that was his mindset when he spoke for free in front of 137 people. He left the place with the personal information of 125 people and over ten full-time coaching clients. He established himself as a coach and paid speaker from one successful presentation, but that was just the beginning of his journey. 

​​If you find this episode inspiring, take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @melabraham9. Thank you!

Resources:

- Colin Boyd website: https://colinboyd.co/ 

- The Expert Edge podcast: https://www.expertedgepodcast.com/ 

- Persuasive Content Builder: https://www.click.colinboyd.co/persuasive-content-builder-optin 

- Sell From Stage Academy: https://boydtraining.mykajabi.com/SSA-Waitlist 

- 7 Day Money Plan Challenge: https://www.melabrahamtraining.com/money-plan-challenge 

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's So

This episode is pure gold and you’re going to enjoy it as much as I did recording it. I'm joined by Stacy Tuschl, a brilliant entrepreneur and dear friend who built multiple six and seven-figure businesses while being a loving wife and mom of two beautiful daughters.

Stacy is the author of "The Implementation Code: Unlock the Secret of Getting it All Done" and the host of The Foot Traffic Podcast. 

We had a fantastic conversation about Stacy's journey, how she uses her values to hire, retain, celebrate and even let go of team members. Stacy talked about her fears and doubts when she started her business, how she learned to delegate and how important that was for her success. We also talk about the importance of picking a suitable model for our business, creating our teams' identity and showing them what winning looks like. 

What You Will Learn In This Episode:

- Who Stacy Tuschl is, how she started her business, and what values she built her business on

- The three questions every entrepreneur must have a clear answer for before starting their business

- What Stacy's core values are and how she uses them to set the pace of her business

- According to Stacy, what the right time to hire or fire a team member is

- How important it is to create repeatable systems and how we can use them to create great collaborators, save time and money

For many years, Stacy was a busy solopreneur. She was the primary teacher of her music school, she would spend long hours at work and experience burnout and exhaustion. Although she didn't have kids at the time, she realized it was impossible to maintain that lifestyle if she wanted to be a mom.

She wanted to be a successful entrepreneur and a great mom, so she learned about the importance of delegating in order to free up time and space for her to be in her zone of genius. Learning to be a master delegator was just the first step of her successful path in entrepreneurship. 

​​If you find this episode inspiring, take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @melabraham9. Thank you!

Resources:

- Stacy Tuschl website: https://stacytuschl.com/ 

- The Foot Traffic Podcast: https://stacytuschl.com/podcast/ 

- Book: Stacy Tuschl - The Implementation Code: Unlock the Secret to Getting It All Done: https://www.amazon.com/Implementation-Code-Unlock-Secret-Getting-ebook/dp/B08DNYXCPJ

- 7 Day Money Plan Challenge: https://www.melabrahamtraining.com/money-plan-challenge'>

At the beginning of the pandemic, a thick layer of uncertainty was hovering over the market. People panicked and, just in case, pulled their money out. By March of 2020, we saw a decline of 30% in the market. Although for a short bit I freaked out, as I've been through similar situations before, I managed to check my emotions and not let them interfere in my money decisions.  

In this episode, we will learn how to let our emotions out of our decisions around money, wealth creation and investing. We will go through the concepts of money emotion roller coaster and emotional spiral, so we can recognize their patterns and avoid them. We will also talk about wealth creation, playing the investing game with a long-term mindset and turning our money into our 24/7 employees. 

What You Will Learn In This Episode:

- Why looking too close at the stock market might make us lose perspective on what is going on

- What happens when we let our emotions interfere in our money decisions

- How the money emotion roller coaster works, from feeling infallible to despair and starting it over again 

- How to leave our emotions out of our financial decisions

- What the emotional spiral is and how we can avoid falling into it

- The two ways of going into the market

One of the advantages of being older is that, unlike many people, I've been through times of high interest, inflation, corrections and recessions, so I know what to expect. I know first-hand the emotions that these events can generate. But most importantly, I've learned that the best way to make emotion-free money decisions is to have a process and a system designed to help us reach our goals and our custom version of financial freedom.  

​​If you find this episode inspiring, take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @melabraham9. Thank you!

Resources:

- 7 Day Money Plan Challenge: https://www.melabrahamtraining.com/money-plan-challenge 

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans and Freedom https://www.melabrahamtraining.com/TES-Book-Launch-1

- Find me on Facebook https://www.facebook.com/melhabraham/

- Find me on Instagram https://www.instagram.com/melabraham9/

- Find me on LinkedIn https://www.linkedin.com/in/melhabraham/

- Find me on Twitter https://twitter.com/MelHAb

- Find me on YouTube http://www.youtube.com/user/MelHAbraham

At the end of every year, I look back at what happened in my personal and professional life, and see what I've learned from it. It is a great exercise to stimulate constant growth and evolution. So, in this episode, I'll go through the 10 lessons I learned in the last 12 months. 

This is also an invitation for you to do the same, to check on what happened in your life in the last year, look at the things that worked, the things that didn't, and reflect on what you need to change in your life to get where you want to go and create a fulfilling life that outlives you. 

What You Will Learn In This Episode:

- Why we need to celebrate micro-successes

- How focusing too much on the achievements makes us forget about the progress 

- The future is where your WHY is

- Taking setbacks and mistakes as opportunities to grow and evolve

- What is the only currency in which we should measure our wealth

- When is the right time to start investing, and why we should go from lifestyle to income and not the other way round

Looking back at what 2021 left us is an excellent strategy to turn 2022 into a breakthrough year for our business and personal life. The best thing we can do is take notes of what we've learned so far, and use that as the stepping stone to keep building our legacy. 

Let's make a conscious effort to get to the next level in 2022. You are not alone - I'm here, and we have an entire community of affluent entrepreneurs to support you. Cheers! 

​​If you find this episode inspiring, take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @melabraham9. Thank you!

Resources:

- FREE Money Plan Workshop  http://www.themoneyplanworkshop.com

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans and Freedom https://www.melabrahamtraining.com/TES-Book-Launch-1

- Find me on Facebook https://www.facebook.com/melhabraham/

- Find me on Instagram https://www.instagram.com/melabraham9/

- Find me on LinkedIn https://www.linkedin.com/in/melhabraham/

- Find me on Twitter https://twitter.com/MelHAb

- Find me on YouTube http://www.youtube.com/user/MelHAbraham

A question that arises very often and that most people get wrong is - how much should I charge for my services? 

Many of us come from a commoditized industry, where we tend to swap hours for dollars, but as time is finite, that model is not scalable. So in this episode, we’ll figure out how to price our services without falling into a commodity-based conversation. We'll learn about the two sides and three main components of pricing, the four pricing levels, how to frame our services in an ROI vs. COI structure, and more. 

What You Will Learn In This Episode:

- Why we tend to see that raising our pricing impacts our customers, and how we can change that mentality

- How value and affordability should affect our pricing

- The roles of problem-solving, position and expression in building the price we charge for our services

- How we can use the must-haves, the nice-to-haves, and the don't-needs to establish our pricing

- What the four levels of pricing are

- Framing our services in an ROI versus COI structure and why we must have value-based conversations to establish our pricing

What gets commonly forgotten when we are determining the price of our services is how it impacts our lifestyle. Although unique and entirely subjective, it is definitely a variable to consider. For instance, spending long days away from the family should be considered when determining how much our services will cost. 

A simple yet effective formula I can suggest is: 

Hard Costs + Desired Margin + Lifestyle Impact = Our pricing. 

If you find this episode inspiring, take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @melabraham9. Thank you!

Resources:

- FREE Money Plan Workshop  http://www.themoneyplanworkshop.com

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans and Freedom https://www.melabrahamtraining.com/TES-Book-Launch-1

- Find me on Facebook https://www.facebook.com/melhabraham/

- Find me on Instagram https://www.instagram.com/melabraham9/

- Find me on LinkedIn https://www.linkedin.com/in/melhabraham/

- Find me on Twitter https://twitter.com/MelHAb

- Find me on YouTube http://www.youtube.com/user/MelHAbraham

Today, we talk about getting out of debt the Affluent Way. Here's the thing, debt not only slows us down on our journey of getting financial independence, but it also adds tons of pressure and unnecessary stress to our lives. 

In this episode, we'll make a difference between a destructive and productive debt, the use and misuse of credit cards, the impact of social media on our shopping decisions, and we’ll also discuss emotional debt. I’ll share my take on Dave Ramsey's snowball and avalanche method to eliminate debt and much more. 

What You Will Learn In This Episode:

- Why entrepreneurs deal with debt differently from everybody else

- Why we need to avoid playing the payment game

- What destructive debt is and how does differentiates from productive debt

- What it means that all debt costs and why it’s never a good idea to sell future to buy present 

- What the ‘screw it spending’ is and how to avoid it

- The differences between Dave Ramsey's debt elimination method and the Affluent way to eliminate debt

The main difference between wage earners and entrepreneurs is that wage earners can increase their income through salary raises, whereas entrepreneurs can affect both their income and manage their expenses. 

Affluent entrepreneurs face debt on two fronts - they work on reducing it, and at the same time they focus on their wealth creation. This twofold approach might slow them down a bit on their debt reduction journey, but will accelerate their investing game, getting them closer to financial independence. 

​​If you find this episode inspiring, take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @melabraham9. Thank you!

Resources:

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans and Freedom https://www.melabrahamtraining.com/TES-Book-Launch-1

- Find me on Facebook https://www.facebook.com/melhabraham/

- Find me on Instagram https://www.instagram.com/melabraham9/

- Find me on LinkedIn https://www.linkedin.com/in/melhabraham/

- Find me on Twitter https://twitter.com/MelHAb

- Find me on YouTube http://www.youtube.com/user/MelHAbraham