In this episode of Architecture Business Club, host Jon Clayton invites Bob Gentle to speak about the importance of personal branding for architecture practice owners. Bob is known for helping business leaders all over the world build their online presence and grow their businesses. They discuss the fear factor of being visible in the social media scene and the key advantages of having a personal brand. Bob shares the concept of content creation as an investment and how its long-term benefits include building industry authority and creating opportunities for sales conversations.

Today's Guest...

Bob Gentle works with leaders at every stage of business to help them step out in front of their marketing with a powerful personal brand. He does this through his podcast, youtube channel, coaching, masterminds & consulting. His mission?.. Helping business leaders around the world discover, set and achieve their goals online - then build a business they love. Bob is also the author of : ‘The Personal Brand Business Roadmap ~ Everything you need to start, scale or just fix your Expert Business.’

Episode Highlights...

00:00 Introduction to Personal Branding

00:56 Guest Introduction: Bob Gentle

01:58 Getting to Know Bob: Personal Interests

03:30 Understanding Personal Branding

04:44 The Impact of Personal Branding on Business

05:05 Challenges in Marketing for Architecture Practices

12:01 The Power of Personal Branding in Business Growth

17:43 Overcoming Fear in Personal Branding

20:48 Effective Content Creation for Personal Branding

24:23 The Long-Term Benefits of Personal Branding

31:30 Connecting with Bob Gentle

32:37 Preview of Next Episode and Closing Remarks

Key Takeaways...

👉 A personal brand is essential for individuals and can have a significant impact on building a successful business. By intentionally cultivating and amplifying their personal brand, architecture business owners can differentiate themselves from their competitors and attract more opportunities.

👉 Many architecture practices rely heavily on referrals for winning work. While referrals are valuable, Bob suggests that combining them with other marketing strategies, such as content creation and building an audience through social media, can lead to greater growth and specialisation in the industry.

👉 Bob addresses the fear of visibility that many individuals have when it comes to personal branding. He encourages people to understand their fears, write them down, and gradually desensitize themselves to overcome these fears.

👉 It’s important to create valuable and diverse content to engage with your audience. Bob advises against being repetitive and suggests incorporating different dimensions of your life into your content, such as personal interests and experiences.

👉 By positioning yourself as an industry authority and providing valuable content, you can establish a strong bond with your audience and make it a no-brainer for them to choose you over your competitors.

👉 Embrace criticism and the fact that not everyone will like your personal brand. It's okay to repel some people because it allows you to attract the right audience and makes decision-making easier for potential clients.

👉 Personal branding can help architecture business owners grow beyond their local areas and limitations. By establishing a globally amplified personal brand, individuals can gain visibility outside their catchment areas and open doors to specialised projects and opportunities.

Links Mentioned In The Episode...

Get Bob’s Personal Brand Business Roadmap

https://amplifyme.agency/roadmap

Bob’s Website > Amplifyme.agency

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In The Next Episode...

Next time, Jon will be chatting with Stephen Drew of Architecture Social about how to find, hire, and retain great architectural staff.