When it comes to running your own business, you have to have the mental fortitude to go through with the ups and downs. In this episode, I talk about

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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

The number one Amazon PPC mistake my students and non-students make is that they do not structure their Amazon advertising campaigns effectively. About 90% of the time, I see this critical mistake being made.

In this episode, I talk about how you can organize and create strategy for your campaign. I recommend that you check other podcast episodes related to Amazon PPC.

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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

The Amazon business process that I teach in my course has five phases: discover, calculate, develop, source, and scale. One of the hardest phases my students and sellers encounter is scaling. In this episode, I talk about when your advertising cost goes down enough to make money.

To get to the next level for your business, you have the trust the process.

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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Did you know that you can email your customers on Amazon? Over the past couple of years, Amazon has been turning this feature on and off.

In this episode, I share what happened when we emailed our customers and the outcome. For you to be able to do this, you need to be a brand-registered business.

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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Getting your products on the Deals page will help spike sales for your brand. In this episode, I talk about how you can run lightning deals.

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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I talk about the pros and cons of going all in on one high demand product. I also share the top searched products for the month of May 2023 on Amazon.

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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I talk about why and how you can spend your marketing dollars on influencers. I believe this is the most impactful type of marketing outside of Amazon PPC.

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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I talk about what attribition links are and how you can use it to drive traffic and measure the results. We've been testing this on our own brand and I'm excited to share the results.

Attribution means creating links that have special string of characters so that we can track where the purchases and clicks are coming from.

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https://www.andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

The question I get a lot is, "Should I launch my product at a competitive, low price to gain market share and raise my prices later?" In this episode, I talk about how you can use the low-price launch strategy to your advantage.

Previously, I have said that you should launch your product at the price you intend to sell it and I elaborate more on what you can do.

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https://www.andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

We are ranked number one in a lot of different keywords and SKUs, however, there are other SKUs with so much potential and can be improved. In this behind-the-scenes episode, I share the brand experiments we are doing to improve our organic ranking. One of the ways we do this is through optimizing our listing with the help of Jungle Scout's Keyword Scout and Listing Builder.

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https://www.andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!