Built by Business: Amazon FBA, E-Commerce, Brand Building

By Andy Isom | Amazon FBA Seller & Agency FounderBusiness Entrepreneurship Marketing

Built by Business: Amazon FBA, E-Commerce, Brand Building episodes

May 30, 2022 #148 - People won't buy without a why
Why should someone your product? Why should customers choose your product over the competitor? In this episode, I talk about the importance of having a why.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
25 min
May 25, 2022 #147 - When does launching on Shopify make more sense than Amazon?
In this episode, I talk about when it makes sense to launch on Shopify instead of Amazon. It's better to do it on Shopify when you're selling a product can be categorized as an impulse buy.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
26 min
May 23, 2022 #146 - The Top 3 Reasons People Give Up on Their Amazon Business
In this episode, I talk about the top 3 reasons why people give up on their business. I talk about possible factors like analysis paralysis and indecision.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
33 min
May 18, 2022 #145 - What's a good ratio of organic to PPC sales?
There are so many opinions on what a good ratio of organic to PPC sales is. In this episode, I share my personal experience and talk about how the ratio depends on what stage you're in of your Amazon business.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
16 min
May 16, 2022 #144 - What makes a product "brand dependent"?
Are your customers buying your products for the features or for the logo? In this episode, I talk about what makes a product brand dependent.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
26 min
May 11, 2022 #143 - Don't sell an Alibaba product
You might think that it's easier to sell a product that already exists and that you can source from Alibaba. The problem with this is that customers immediately notice it.

In this episode, I talk about why you should not sell an Alibaba product.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
17 min
May 09, 2022 #142 - Different offers on Shopify and on Amazon
You need to give your customers a good reason to drive people to your Shopify and Amazon stores. In this episode, I talk about the importance of having different offers on Shopify and Amazon.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
18 min
May 04, 2022 #141 - What type of content to post on social media
In this episode, I talk about what type of content to post on social media. When deciding your content and calendar, you have to think about the kind of posts your target market wants to see on social media.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
21 min
May 02, 2022 #140 - Early on More Revenue, Later on More Profit
In this episode, I talk about your Amazon PPC strategy when you're first launching your product. During the early stages of your Amazon business, it's important to focus first on your revenue then profit later on.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
29 min
April 27, 2022 #139 - Why TACOS is just as important as ACOS
ACOS is Advertising Cost of Sales, which is an important metric to understand because this tells you if your PPC campaigns are profitable. TACOS is Total Advertising Cost of Sales.

In this episode, I talk more about TACOS and why it's just as important as ACOS.

⬇️ Click to view my available resources!

https://andyisom.com/

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
33 min

About Built by Business: Amazon FBA, E-Commerce, Brand Building

From the publisher's feed

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.