Built To Grow Fitness Business

Bull$#!t Claims In The Industry


Listen Later

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?

They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.

And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.

In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.

They'll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.

If you join them, you'll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.

Ready to start building a marketing approach that truly reflects the value you offer?

Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • We guarantee 1,000 leads or 1,000 clients (01:03)
  • It's too easy to win, but it's way easier to lose (05:55)
  • Ethical marketing (07:37)
  • Advantages of authentic business practices (11:27)
  • Recap (16:42)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

...more
View all episodesView all episodes
Download on the App Store

Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

90 ratings


More shows like Built To Grow Fitness Business

View all
The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,831 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,186 Listeners

Run a Profitable Gym by Chris Cooper

Run a Profitable Gym

93 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,028 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

574 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,447 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,280 Listeners

Gym Business - Business for Unicorns Podcast by Michael Keeler

Gym Business - Business for Unicorns Podcast

101 Listeners

Fitness Business University Podcast by Vince Gabriele

Fitness Business University Podcast

169 Listeners

Alloy Personal Training Business by Rick Mayo

Alloy Personal Training Business

52 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

931 Listeners

The Money Mondays by Dan Fleyshman

The Money Mondays

468 Listeners

Gym World Worldwide by John Franklin

Gym World Worldwide

7 Listeners

Fitness Business Musings with Mark Fisher by Mark Fisher

Fitness Business Musings with Mark Fisher

6 Listeners

Little Gym, Big Heart with Devin Gage by Devin Gage

Little Gym, Big Heart with Devin Gage

11 Listeners