Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU’RE LOOKING TO HIRE BUT UNSURE WHERE TO START - AGENCIES? FREELANCERS? BUILD A TEAM?

You’re finally ready to get support in your business but the hiring landscape can be overwhelming. In this episode, we’re talking about how to choose between bringing on an employee, hiring a freelancer, or outsourcing to an agency.

If you’ve been wondering where to start, what’s worth the cost, and how to make sure you’re getting real support (not just more stress), this episode will help you sort through the confusion.

We cover:

• The key differences between in-house employees, agencies, and freelancers
• The biggest pros and cons of each, depending on your stage of business
• What to ask yourself before you make any hires
• My go-to hiring recommendations based on what’s working for clients right now

Whether you're scaling fast or just need a little relief from the daily hustle, this episode gives you clarity on how to move forward and build real support.

TOPICS WE DISCUSS: Hiring Strategy, Small Business Team Building, Outsourcing for Entrepreneurs, Business Growth, Delegating Work

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LISTEN TO THIS EPISODE IF YOU’RE FEELING LIKE YOU’RE BLENDING IN, THINKING ABOUT A REBRAND, OR COULD USE A LEVEL UP IN YOUR BRAND

Branding goes far beyond aesthetics; it's how people feel about your business. In this episode, we break down how to tell if your current branding is holding you back, when a rebrand is needed, and how to elevate without losing your brand's essence.

We dive into:

• Subtle clues that your brand isn't converting like price objections, wrong audience attraction, or feeling like your visuals don’t match your product quality
• Why jumping on branding trends can actually hurt your sales and make it harder to stand out
• How to refresh your brand
• Simple questions you can use right now to audit your branding and see what needs attention

If sales feel off, despite doing everything you think you should be doing, this episode might be the game-changer your brand needs.

TOPICS WE DISCUSS: Brand Strategy, Emotional Branding, Visual Consistency, Brand Refresh, Small Business Messaging

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LISTEN TO THIS EPISODE IF YOU HAVE WONDERED IF YOU NEED MONEY OR FUNDING TO START OR GROW A BUSINESS

This question comes from Kara, and it's something I hear often: “Do I really need money to start or grow my business or is that just a myth?”

In this episode, I’m sharing my honest take. Because while not everyone starts with a stacked bank account, building a real, sustainable brand does take resources. From branding to product quality to support systems - investments can move your business forward faster.

Inside, we talk about:

• Why the phrase “it takes money to make money” has some truth behind it

• How most entrepreneurs actually fund their businesses

• Types of funding I've seen work: savings, grants, loans, friends & family, and more

• The difference between spending and investing

• How to make smart decisions when you're thinking about financial support

This is for the dreamer who wants to grow without regrets—and get support in a way that feels smart and strategic.

TOPICS WE DISCUSS: Business Funding Options, Startup Costs, Small Business Investing, ROI in Business, Bootstrapping Tips

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LISTEN TO THIS EPISODE IF YOU’RE HEARING LOTS ABOUT AI & ARE WONDERING HOW IT’LL IMPACT YOU & YOUR BUSINESS

If you’re feeling overwhelmed by all the AI talk lately, this episode is for you. Whether you're curious, cautious, or skeptical, I’m giving you a simple and honest breakdown of what AI could mean for product-based business owners right now and how to stay ahead without losing your human touch.

We cover:

• The current reality of AI and what’s already changing
• Where AI thrives—and where it falls short
• Why creativity, innovation, and community still matter more than ever
• How to use AI to become more efficient (without feeling robotic)
• What you should not outsource to AI if you want to build a memorable brand

AI isn’t a replacement for connection. In fact, the brands that feel the most human will stand out even more. Let's talk about how to lead with that in mind.

TOPICS WE DISCUSS: AI in Small Business, Productivity Tools, Brand Building with AI, Future of Marketing, Community-Driven Brands

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LISTEN TO THIS EPISODE IF YOU ARE WANTING VISIBILITY & BRAND AWARENESS & IT’S FEELING DIFFICULT RIGHT NOW

Today’s episode is for the business owner who feels like they have something amazing to offer but getting eyes on it feels like a constant uphill battle. Cole submitted this question after noticing their Reels engagement tanking, and with it, their sales.

If that sounds familiar, this conversation is going to help you break through.

I’m walking you through:

• Why organic content can’t be your only visibility strategy
• 6+ other marketing methods to get your brand in front of new people every day
• How to reduce your dependency on the algorithm
• The difference between content and marketing and why that shift changes everything
• What I recommend to all my clients when they want visibility now

Your product might be amazing, but if no one’s seeing it you won’t get the results you want. Let’s change that today.

TOPICS WE DISCUSS: Brand Awareness, Product Visibility, Organic Marketing Strategy, Instagram Reels, Marketing for Small Businesses

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LISTEN TO THIS EPISODE IF YOU FIND YOURSELF WORKING ON THE INSIDE OF YOUR BUSINESS TOO MUCH

If you disappeared for a week, would your business still run or would everything stop?

In this episode, we’re talking about what it really means to work on your business instead of in it. I’m breaking down the difference between daily hustle mode and strategic growth mode so you can finally build a brand that scales without you being in every detail.

We’ll walk through:

• The signs you’re stuck in busy mode without real progress
• What it actually looks like to shift into a CEO role
• Time audits, weekly CEO time blocks, and my approach to systems
• Why strategy and organization will make growth easier, not harder
• How to stop building a business that only works when you do

If you feel like you’re doing all the things but still not moving forward, this is your next step. You didn’t start your business to feel stuck, you started it to build freedom. Let’s get back to that.

TOPICS WE DISCUSS: CEO Mindset, Business Strategy, Time Management for Business Owners, Small Business Systems, Product-Based Brand Growth

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LISTEN TO THIS EPISODE IF YOU’RE LOOKING TO START BUILDING A SCALABLE BRAND & FEEL LIKE YOU’RE JUST RUNNING A SIDE HUSTLE INSTEAD

You’ve got a big vision for your business; something beyond just extra income or side cash, but everything still feels like a hustle. This episode is for you if you're ready to stop treating your brand like a “maybe” and start building it like a long-term, scalable company.

This question came from Mada, who said:

“I want my clothing line in stores everywhere, but I know I’m playing small. What are the first steps to actually make the change?”

In this episode, I’m walking you through:

• The signs you're operating in “side hustle mode” (even if you don’t realize it)
• The mindset shift required to go from “building” to “scaling”
• How to stop relying on daily hustle and start creating systems that support you
• What needs to shift in your strategy, messaging, and marketing
• Why structure and automation are key to growing without burning out

Start doing what actually moves you toward the brand you want. Start thinking like a CEO, not just a creator, and you'll get there so much faster.

TOPICS WE DISCUSS: Scaling a Small Business, Side Hustle to Full-Time, Building a Scalable Brand, Business Mindset, Product-Based Business Strategy

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LISTEN TO THIS EPISODE IF YOU HAVE BIG GOALS & WANT TO KNOW HOW TO PLAN FOR THEM

You have big dreams for your business… but when’s the last time you looked at your day-to-day and asked if your actions match that vision?

In this episode, I’m walking you through how to reverse engineer your growth — not in five years, not someday, but sooner. If you’ve been stuck in the same “building” season for a while, it’s time to shift out of maintenance mode and start making intentional moves that align with where you want to go.

We’ll talk about:

• How to map out a clear 3–5 year vision for your brand
• What objectives you need to hit to get there
• How to identify the actual first steps to start now
• The habits that need to shift to support your next chapter
• How to evaluate whether your current actions reflect your goals

This episode is about getting real with yourself. If I looked at your daily habits, would it be obvious what you’re working toward?

If not, that’s your starting line. Let’s get strategic and start aligning what you do now with the business you’re building for the future.

TOPICS WE DISCUSS: Business Growth Planning, Goal Setting for Entrepreneurs, Long-Term Strategy, Productivity Habits, Scaling Your Brand

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LISTEN TO THIS EPISODE IF YOU’RE UNSURE HOW TO KNOW IF YOUR BUSINESS IS MAKING PROFIT AND HOW TO MAKE IT MORE PROFITABLE

If you're looking at your sales and wondering where all the money is going... this one’s for you.

This question came from Heather:

“I struggle with figuring out ‘the numbers.’ Got any suggestions on how to track costs vs income? And how to actually increase profitability?”

Inside this episode, we’re breaking down what profitability really means for a small product-based business and the biggest things most owners forget to track or prioritize.

We go over:

• The difference between revenue and actual profit
• How to understand your COGS, fixed costs, and variable costs
• What software can help (and how often to check your numbers)
• Why many business owners grow sales but not profit
• How to think like a growth-focused CEO, not just a maker

You don’t have to be a “numbers person” to run a thriving brand. You just need clarity, systems, and the right benchmarks to guide smart decisions. Let’s make sure the numbers are working for you.

TOPICS WE DISCUSS: Product Pricing Strategy, Business Profitability, COGS Breakdown, Operating Expenses, Financial Planning for Small Business

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LISTEN TO THIS EPISODE IF YOU ARE WANTING A MORE BALANCED BASED APPROACH TO BUSINESS BUT ARE UNSURE WHERE TO START

Today I am talking with Kari Esmail all about her balanced based approach to changing the narrative around hustle culture. Our hope is this conversation is refreshing & eye opening that hustle culture is NOT necessary BUT you can still be ambitious, love to work, AND not burn out while you do it.

Kari is an author, professional coach and community builder helping women release the hustle mindset and excel through integrating more fun into life.

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