LISTEN TO THIS EPIODE IF YOU HAVE A HANDMADE PRODUCT & YOU ARE READY TO TURN YOUR BRAND INTO A MANUFACTURED BRAND BUT ARE NERVOUS

After working with hundreds of handmade business owners over the years, I’ve seen the same breaking point again and again: your business starts to grow, but your capacity doesn’t. Suddenly, you’re spending 80% of your time producing instead of actually running your business

In this rapid fire coaching episode, I’m answering the most common questions I get about manufacturing. From “how do I even find a manufacturer?” to “will my customers care if it’s not handmade anymore?”

We’re cutting through every misconception and giving you clarity on when, why, and how to make the shift (if it’s right for you). Because manufacturing isn’t about losing your craft… it’s about gaining the time and freedom to scale

What You’ll Learn in This Episode:

• The real reason most handmade brands hit a plateau and what to do before you burn out

• How to know if it’s time to stop producing everything yourself

• The biggest myths about manufacturing (quality, ethics, and cost) debunked

• When it makes sense to hire help vs outsource production entirely

• What to look for when choosing a manufacturer that aligns with your values

• How to protect quality and brand integrity when you scale production

• Why manufacturing can actually make you more creative and inspired

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠CLICK HERE⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT SOME OF MY BIGGEST LESSONS OF WHAT IT TAKES TO GROW A PRODUCT BASED BUSINESS

We’re hitting a major milestone…400 episodes of the Small Business Growth Podcast!

After six years of consulting hundreds of founders, seeing behind the curtain of household name brands, and helping product based businesses go from scrappy startup to category leader, I’ve learned one truth: strategy matters, but who you become as a founder matters more

In this episode, I’m pulling from everything I’ve seen, taught, and lived. The mindset shifts, daily habits, and hard truths that actually build lasting brands. If you’ve ever wondered what separates the ones who make it from the ones who stall, this is the episode to listen to

What You’ll Learn in This Episode:

• Why the founder is the biggest variable in a brand’s success and how to step into the CEO your business needs

• How business becomes the ultimate personal growth journey and why every new level brings new challenges

• The balance between fast action and smart execution and how to move with both speed and strategy

• The art and science of brand building blending aesthetics, story, and data driven decisions

• Why even the most successful founders have “burn it all down” days and how they move through them

• Why visibility too soon can hurt your business more than help it

• The truth about the “perfect” brands you see online and what’s actually happening behind the scenes

• Why direct to consumer is still the most powerful growth engine even in a world of retailers, stockists, and marketplaces

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠CLICK HERE⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN OF HOW THIS CLIENT GOT FOUND BY MAJOR RETAILERS

In this episode, I’m sharing a behind the scenes look at how one of my clients went from feeling completely stagnant, blending in with everyone else in her industry, to landing outreach from Anthropologie within six months

No massive audience. No paid PR firm. No six figure ad budget

Just intentional, strategic moves that elevated her from small business to industry standout

You’ll hear exactly how we rebranded her to look like the premium leader in her space, clarified her message so retailers instantly understood her value, and built visibility that made her discoverable even through AI search

Whether you dream of landing in stores like Anthropologie, Sephora, or Trader Joe’s, or simply want to understand what separates findable brands from forgettable ones, this episode will help you connect the dots between strong brand foundations and big brand opportunities

What You’ll Learn in This Episode:

• The three brand pillars that make retailers want to reach out to you

• How we repositioned a small business to lead its category with authority and recognition

• The simple rebrand elements that create instant shelf appeal

• Why branding isn’t about looking pretty, it’s about signaling trust and authority

• How to craft messaging that buyers and consumers both connect with

• Why visibility and searchability are the new gatekeepers of retail success (especially with AI)

• What major retailers like Anthropologie actually look for when evaluating brands

• The surprising truth: what she didn’t have, and why you can do this too

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠CLICK HERE⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE WANTING A BIG TIME BRAND, BUT ARE UNSURE IF YOUR ACTIONS ARE MATCHING UP

I’m breaking down one of the biggest mindset and strategy gaps I see among entrepreneurs: saying you want a big brand, but still operating like a small business

We’ll talk about the actions, thought processes, and long term habits that separate household names from hobby based brands and how to make sure your daily decisions are setting you up for the business you say you want

If your goals sound like “seven figures,” “in stores,” or “becoming a legacy brand,” this conversation will help you identify where your actions might not be matching your ambitions and what to do about it

What You’ll Learn in This Episode:

• The key differences between building a small business and building a brand
• How to align your actions with your long term goals
• The mindset that turns short term sales into sustainable growth
• Why branding is more than visuals, it’s an ecosystem
• How small decisions today shape your authority, opportunities, and longevity
• Why investing in the details early pays off later
• How to think, plan, and lead like a category leader (before you are one)

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠CLICK HERE⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU HAVE EVER TAKEN A BREAK — LONG OR SHORT — DUE TO BURNOUT & NOW YOU’RE ASKING… BUT HOW DO I COME BACK

Taking a break from your business can feel scary. Whether it’s a weekend away, a summer off, or months of stepping back because of burnout. The real question is: how do you come back without repeating the same cycle?

In this episode, I’m sharing both personal experience and strategy for returning after burnout in a way that’s sustainable, energizing, and aligned with where you want your business to go.

We’ll talk about how to identify what caused the burnout in the first place, how to re enter without overwhelming yourself, and how to use the “pause” as an opportunity to reset your business model, offerings, and habits.

If you’ve ever taken a break (whether voluntary or not) this episode will help you craft a comeback plan that supports both your business growth and your well being.

What You’ll Learn in This Episode:

• How to know if what you’re experiencing is true burnout or just misalignment
• Why identifying the root cause of your burnout is critical before you return
• The importance of creating systems and support so burnout doesn’t repeat
• How to reintroduce yourself and your brand after a long break
• Simple ways to reset your energy, messaging, and offerings
• Why burnout is an ongoing practice to manage, not a one time fix

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠⁠CLICK HERE⁠⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT A RAW CONVERSATION OF HOW TO BLEND THE PERSONAL & PROFESSIONAL IN BUSINESS

In this episode, I sit down with my good friend and high performance mindset coach, Corinne Eckert, for a raw and real conversation about blending the personal with the professional. We talk about the habits, routines, and mindset shifts that keep you from burning out, and how what you do outside of your business directly impacts how you show up inside of it.

From differentiating rest versus recharging, to navigating busy seasons without losing yourself, to challenging the beliefs that keep you stuck in hustle mode….this conversation will push you to rethink how you approach both work and life.

If you’ve ever felt guilty for slowing down, wrestled with keeping up a “perfect” routine, or wondered how to create a business that doesn’t consume your entire identity, this episode is for you.

What You’ll Learn in This Episode:

• Why your personal life habits directly shape your business success
• The difference between true rest and recharging (and why you need both)
• How to navigate busy seasons without burning out
• Why routines should evolve as your life and business evolve
• The concept of “Be-Do-Have” and how it changes the way you set goals
• How to challenge limiting beliefs and create standards that actually serve you
• Why everything in business (and life) is made up and how freeing that really is
• 
  

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

CONNECT WITH CORINNE ON INSTAGRAM / @corinne.eckert

JOIN THE FREE PODCAST COMMUNITY // ⁠⁠CLICK HERE⁠⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT OFTEN HOLDS PEOPLE BACK FROM HITTING 7 FIGURES & BEYOND IN BUSINESS

In this case study style episode, I unpack the biggest misconception that keeps product based founders stuck below seven figures. Chasing more channels, more products, and more tactics. When the real unlock is refining what already works and adding fuel in the right place.

I’ll walk through the common plateau points, share Grace’s multi six figure question, and break down the exact approach I use to help clients leap to seven figures with healthier margins and less chaos.

What You’ll Learn in This Episode:

• Why “try everything” stalls growth at multi six figures
• How to find (and double down on) the few levers driving most of your revenue
• The three bucket focus for scale: visibility, community, conversion
• How to run an A-S-O-E review: analyze, sustain, optimize, expand
• When to add complexity (wholesale, distribution, new channels) vs. when to simplify
• Practical metrics to spot leaks in your funnel and fix them fast

Timestamps:

00:00 Introduction and Episode Overview

00:56 Common Plateaus and Listener Question

02:47 Biggest Misconception in Scaling to Seven Figures

04:32 Refining and Doubling Down on What's Working

06:46 Analyzing and Optimizing Your Business

10:25 Scaling Strategies and Expansion

17:00 Conclusion and Final Thoughts

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠⁠CLICK HERE⁠⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A CYCLE OF CONSTANT LAUNCHES IN YOUR BUSINESS

In this episode, I’m unpacking one of the biggest traps I see product based founders fall into: the constant launch cycle. Yes, launches can bring quick dopamine hits and short term sales. But when they become your only strategy, they dilute your marketing, burn you out, and stall long term growth.

I’ll walk you through why launches aren’t a sustainable growth strategy, how they train your audience to only buy during promos, and what to do instead if you want consistent, scalable sales.

Plus, I’ll share real life examples from brands like Hero Patch, Scrub Daddy, and Kate Spade. As well as one of my own clients who broke free from launch burnout and hit record breaking sales without a single new product drop.

What You’ll Learn in This Episode:

• Why constant launches actually hurt your long term growth
• The hidden costs of launching too often (inventory, time, and marketing dilution)
• What scalable, sustainable growth really looks like
• Case studies of brands that mastered a “hero product” before expanding
• How one client stopped launching every month and hit record breaking sales
• Practical steps to build systems that create consistent revenue without relying on launches

Timestamps:

00:00 Introduction and Episode Overview

00:40 The Problem with Constant Launches

02:30 Why Launches Aren't Sustainable

05:46 Building a Scalable Business Model

09:31 Case Studies and Examples

11:50 Personalized Business Support

23:07 Conclusion and Final Thoughts

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠⁠CLICK HERE⁠⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE UNSURE HOW TO TACKLE THE UPCOMING HOLIDAY SEASON

In this holiday game plan episode, I’m breaking down how I prepare product-based brands for their most profitable season. Without panic launching, discounting too deep, or drowning in “should I…?” decisions.

I’ll walk you through the biggest mistakes I see every year, how I adapt messaging for gift buyers, and the strategic questions I use with clients to decide what to launch (if anything), what to promote, and how to pace email + social so you cut through the noise instead of adding to it.

Whether you’re debating bundles, gift sets, inventory, or promos, this episode gives you a practical, prioritized roadmap you can implement now. So October warms up your audience and November/December convert.

What You’ll Learn in This Episode:

• The #1 mistake most small businesses make going into the holidays
• Why hero products often outperform “new launches” in Q4
• How to shift your messaging for gift buyers (and why it matters)
• Easy promo ideas that drive sales without slashing profit
• How to prep your audience in October so they’re ready to buy in November and December
• A simple checklist to keep your marketing, inventory, and systems holiday ready

Timestamps:

00:00 Introduction and Holiday Season Challenges

00:55 Understanding the Holiday Season's Importance

03:25 Common Mistakes and Strategic Questions

08:56 Adapting Marketing and Messaging for Gift Buyers

19:26 Preparing for the Holiday Season: Key Strategies

25:29 Final Thoughts and Encouragement

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠⁠CLICK HERE⁠⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO LEARN MORE ABOUT ONE OF THE BIGGEST MISTAKES I SEE BUSINESSES MAKING THAT RUIN THEIR COMMUNITY & THEIR SALES

In this episode, I’m unpacking what I call “The Subway Effect”. A common mistake I see even the biggest brands make. They build their reputation around one clear promise or differentiator… then take it back. The fallout? Lost trust, frustrated customers, and profits that never recover.

We’ll look at brands like Subway, Southwest, Lululemon, Toms, and more. How they won loyalty with a single promise, and how quickly it unraveled when they reversed it. Most importantly, I’ll show you how to protect your own unique value proposition so you can grow without making the same mistake.

What You’ll Learn in This Episode:

• What the “Subway Effect” is and why it’s so dangerous for growing brands
• Real-world examples of brands that broke their promises and the backlash that followed
• Why trust and community are worth more than any short term profit gain
• How to choose a differentiator you can actually sustain as you scale
• Practical ways to protect your brand’s reputation and avoid community resentment

Timestamps:

00:00 Introduction to the Episode

00:58 The Subway Effect: A Fatal Business Mistake

04:02 Examples of Major Brand Mistakes

10:38 The Importance of Community and Trust

13:10 Applying These Lessons to Your Business

24:56 Conclusion and Final Thoughts

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE FREE PODCAST COMMUNITY // ⁠⁠CLICK HERE⁠⁠

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige