Business Growth Podcast

We’re diving into one of the most overlooked but business defining skills founders need to master: leadership.

If you’ve ever felt overwhelmed hiring, unsure how to create a strong culture, frustrated with managing people, or caught between being the creative visionary and the actual leader of a company… this conversation is for you.

In this episode we sit down with Victor Maze. Award winning creative director, writer, and author of Lead Like an Editor, to break down a completely different approach to leadership inspired by the editorial world.

In this episode:

• Why so many founders struggle with leadership as they grow

• How leadership impacts company culture

• The role of work life balance in modern teams

• How to create a company people genuinely want to work for

• The biggest leadership mistakes founders make early on

• How to build a leadership style that fits your personality

• The connection between onboarding and employee success

• What great hiring actually looks like

• Why hiring for skill alone is not enough

• Red flags to watch for when building a team

• When it’s time to let the wrong hire go

• How to keep great employees motivated long term

Connect with Victor:

Website: victormaze.com

Instagram: @victormaze

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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In this episode, we’re breaking down the real path to becoming a category leader. Not through hacks, trends, or guesswork, but through a clear, repeatable framework that actually drives long term growth.

If you’ve ever wondered why some businesses scale with momentum while others stay stuck (despite doing “more”), this episode will show you exactly where that gap comes from and how to close it.

We’re walking through the six stages of growth every category leading brand moves through, the biggest mistakes founders make at each stage, and how to know what your business actually needs right now to move forward.

In this episode:

• What defines a true category leader

• The 6 stages every successful brand moves through

• The biggest mistake founders make in the early stages

• How to build one funnel that consistently drives revenue

• When (and how) to expand into new channels

• The role of cash flow in sustainable expansion

• How to use your existing audience to fuel new growth channels

• What it takes to move from niche brand to mass awareness

• The mistake founders make when trying to appeal to everyone

• How to build cultural relevance and brand recognition

• What to prioritize (and what to ignore) at each stage of growth

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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In this episode, we’re going behind the scenes of the beauty, health, and wellness industry with Kayla Childress. Someone who has helped build countless product-based brands from the inside of manufacturing.

From formulation and packaging to timelines, margins, and scaling. This conversation breaks down what really happens between a product idea and a brand that can compete (and win) in a saturated market.

If you’ve ever thought about starting a product-based business or you’re already in it and trying to scale…this episode will give you a much clearer picture of what it actually takes to build something that lasts.

In this episode:

• What it really takes to bring a product from idea to shelf

• Why manufacturing timelines are longer than most founders expect

• The biggest misconceptions about contract manufacturing

• The three ways brands work with manufacturers

• Why “dupe culture” exists and how to stand out anyway

• The role branding plays vs formulation in product success

• How packaging can make or break your product experience

• Common packaging mistakes founders overlook

• The biggest mistakes founders make when trying to scale

• Why rushing to market can hurt long term growth

• What brands actually need before entering retail (Sephora, Ulta, etc.)

• The hidden costs of retail most founders don’t consider

• When to invest in manufacturing, fulfillment, and systems

• The reality of building a beauty brand (and why it’s not as easy as it looks)

Connect with Kayla HERE

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT ENDLESS DEMAND IN YOUR BUSINESS

If your business feels like a constant cycle of posting, testing, launching, and hoping something sticks… this episode will shift how you think about marketing entirely.

We’re diving into the difference between “parallel marketing” (doing all the things) and “circular marketing” (building a system that compounds). And more importantly, how to turn your scattered efforts into a cohesive brand ecosystem that actually converts.

If you’ve been feeling stuck, inconsistent, or like your growth isn’t matching your effort… this is the missing piece.

In this episode:

• Why doing “all the right things” still might not be working

• The real reason your marketing feels disconnected

• What parallel marketing is (and why it keeps you stuck)

• What circular marketing is and how it builds demand

• How customer journeys have changed (and why it matters)

• How disconnected touchpoints kill your conversions

• What a cohesive brand experience actually looks like

• How to make every platform reinforce the same identity

• How to audit your brand across all touchpoints

• What “brand coherence” is and how to fix gaps

• How to map your real customer journey (not your ideal one)

• How to build a marketing system that compounds over time

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO HEAR MY SOLUTION TO SOME OF OUR AUDIENCES MOST BURNING QUESTIONS

In this episode, we’re diving into a rapid-fire Q&A pulled directly from inside The Founders Cafe. Answering some of the most real, unfiltered questions founders are navigating right now.

The biggest breakthroughs don’t come from strategy alone… they come from hearing the right answer at the right time. Especially to questions you didn’t even know you should be asking.

From profitability and paying yourself… to visibility, wholesale, copycats, and what’s actually worth your time right now. This episode is a behind the scenes look at how to think like a strategic founder.

In this episode:

• When rewards programs actually make sense (and when they don’t)

• The difference between rewards, referrals, and affiliate strategies

• How to increase your average order value (without overcomplicating it)

• What to do if you’re making revenue but not paying yourself

• The truth about building wealth in a product based business

• How to start getting into wholesale and small boutiques

• Do viral hooks really work?

• What to consider before selling on Amazon

• How to handle copycats without losing momentum

• When to take legal action vs when to move on

• The mindset shift every founder needs when competition shows up

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT A REAL STORY OF HOW A CLIENT OF MINE INCREASED THEIR PROFITABILITY FROM 8% TO 20% IN JUST ONE YEAR

we’re breaking down a real case study of how we took a seven figure product based brand from just 5% profit to 20% profit without blowing up the business or rebuilding from scratch.

Because here’s the truth most founders don’t talk about: You can be making “good money” on paper… and still have a business that isn’t actually working for you.Revenue gets the spotlight, but profit is what determines whether your business is sustainable, scalable, and worth it.

This episode walks you through exactly what we changed behind the scenes to 4x profitability in one year and why most brands miss these opportunities entirely.

If you’re generating sales but not seeing it translate into real income, this will show you where the gaps actually are and how to fix them.

In this episode:

• Why revenue growth alone doesn’t equal a healthy business

• What a 5% profit margin is really telling you

• The four key changes that took this brand to 20% profit

• The one thing quietly destroy profitability

• The hidden costs of operational inefficiencies

• Where most brands overspend without realizing it

• How small system changes can unlock major profit

• The role of messaging in increasing customer spend

• Why your website might be killing your conversions

• How to lower customer acquisition cost without cutting ads

• The key metrics that actually drive profitability

• What we didn’t do (and why most founders get this wrong)

• How to balance profit vs growth depending on your goals

• When to optimize vs when to aggressively scale

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF EVERYTHING SEEMS HARDER RIGHT NOW

In this episode, we’re answering a question that a lot of founders are quietly asking right now:

Has the market actually changed… or is it just me?

If things feel harder than they used to, if your marketing isn’t landing the same, your ads aren’t converting like they were, and growth feels slower or less predictable… you’re not imagining it.

This question came directly from one of you inside The Founder Cafe free community, and it sparked a much bigger conversation around what’s really happening right now in business.

In this episode, I break down what has actually shifted in today’s market, what it means for your brand, and most importantly how to adapt without starting over.

In this episode:

• Has the market actually changed and what that really means

• Why your marketing might suddenly feel less effective

• The difference between broken strategy vs outdated strategy

• How consumer behavior has shifted (and why it matters)

• The rise of the “trust economy” and what customers expect now

• Why good branding and ads alone are no longer enough

• Why people are more resistant to being sold to than ever

• What “community led marketing” actually looks like today

• How to create stronger emotional connection with your audience

• What to audit if your ads and content aren’t converting

• Small shifts that can dramatically improve performance

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE DOING EVERYTHING…BUT NOTHING IS REALLY WORKING

In this episode, we’re breaking down the concept of “The Rule of One.” A shift in how you approach your business that moves you out of scattered effort and into focused, scalable growth. Because the brands that reach six and seven figures aren’t the ones doing the most, they’re the ones doing the right things with enough depth, consistency, and clarity to actually make them work.

If your business feels busy but not effective, this episode will help you identify where your energy is being diluted and how to refocus it into real, sustainable momentum.

In this episode:

• Why doing more can actually slow your growth

• The difference between activity and meaningful progress

• What “The Rule of One” is and how to apply it

• Why most founders spread themselves too thin too early

• How lack of focus leads to stalled or inconsistent results

• How to identify your one hero product

• Why you need one clearly defined ideal customer

• How to choose and optimize your primary sales channel

• The foundation behind everything working

• What to audit if your business feels scattered or unfocused

• How to shift from trying more to doubling down on what works

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO STAY RELEVANT, NOT BECOME THE BRAND PEOPLE FORGET ABOUT

What once drove demand, conversions, and momentum can quietly become less effective over time. Consumer behavior evolves, expectations change, and industries become more saturated. And without realizing it, brands can find themselves relying on strategies that no longer resonate the way they used to.

In this episode, we break down why this happens and what it actually looks like in practice. Using real brand examples, we walk through how companies that were once category leaders lost momentum (not overnight, but gradually) by holding onto what had previously worked instead of adapting to what was changing around them.

This conversation is about understanding the difference between building demand and sustaining it, and how to recognize when your business needs to evolve in order to continue growing.

In this episode:

• Why strong brands quietly lose momentum

• The difference between what works now vs what will keep working

• What Peloton, Blockbuster, Lululemon, and BlackBerry missed

• How Netflix and Apple adapted early and pulled ahead

• How to spot when your demand is shifting (before it’s too late)

• Why consumer behavior is the real driver of growth

• What to audit inside your brand right now

• The shift that separates brands that last from brands that fade

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE

FREE TRAININGS // CLICK HERE TO BROWSE

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FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

WHAT DO YOU WISH PEOPLE KNEW ABOUT CONSUMER BEHAVIOR?

In this episode of The Business Growth Podcast, we’re diving into one of the most powerful (and misunderstood) drivers of growth: Why your customers actually buy and how to create real emotional connection without crossing into manipulation.

Today, we’re joined by Dr. Chris Gray, a trailblazer in consumer psychology and buying behavior who has worked with some of the most recognizable brands in the world. Together, we break down what actually drives purchasing decisions and how to apply it in a way that feels authentic, ethical, and effective.

If your marketing feels flat, your messaging isn’t landing, or your customers aren’t sticking around… this episode will show you exactly what’s missing.

In this episode:

•What consumer psychology actually is (and why most founders misunderstand it)

• The difference between emotional connection vs manipulation in marketing

• How to influence buying behavior without feeling “gross”

• One of the most powerful (and underused) marketing tools

• The concept of emotional “resonance” and why it drives action

• How to uncover your customer’s real desires (not just surface level data)

• What brands that dominate their market do differently

• The biggest mistake founders make when messaging their product

• What’s actually going through a customer’s mind before they buy

• The 5 types of consumer risk (and how to overcome them)

• Why “good enough” products often win and how to break that pattern

• How consumer behavior has shifted in the last 5-10 years

• Why attention, patience, and loyalty are harder to earn than ever

• How AI is impacting consumer behavior (and decision making)

Connect with Dr. Chris Gray:

Website: thebuycologist.com

Instagram: @thebuycologist

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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