LISTEN TO THIS EPISODE IF YOU EVER WONDER IF YOU SHOULD BE USING OR LEAVING ETSY IN YOUR PRODUCT BASED BUSINESS

In this episode, I’m breaking down the truth about Etsy. The pros, the pitfalls, and how to know if it should be your main sales channel or just one piece of the puzzle.

This question came straight from a listener in our free community who’s making $150K a year on Etsy but feels trapped by high fees and limited growth. Etsy can be an incredible tool for traffic and proof of concept, but it can also stall your scalability if you rely on it as the foundation of your business.

If you’ve ever asked yourself, “Should I stay on Etsy, leave Etsy, or even start on it in the first place?”…this episode will give you the clarity and strategy you need.

What You’ll Learn in This Episode:

• The real pros of Etsy and how to leverage them without getting dependent
• The hidden costs that eat into your margins (fees, ads, and the “always active” hustle)
• Why Etsy is built on transactions, not brand and why that matters for scaling
• How to know if you’ve plateaued on Etsy (and why it happens at specific revenue levels)
• The framework I use with clients to transition from Etsy first → brand first
• The truth about converting Etsy buyers into lifelong customers (and what to do instead)
• When Etsy drives sales (and when it caps your potential)

Timestamps:

0:00 Introduction and Episode Overview02:12 Pros of Using Etsy for Your Business05:20 Cons of Using Etsy for Your Business14:49 Balancing Etsy with Direct to Consumer Sales18:35 Final Thoughts and Recommendations22:18 Community and Additional Resources

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN AS TO HOW COACH IS MARKETING THEMSELVES TO A MAJOR ELEVATION IN THE LAST 2 YEARS

In this case study episode, I’m diving into how Coach completely repositioned itself in the last two years. Quadrupling its stock price and reestablishing itself as a must have name in the luxury market.

We’ll break down how Coach shifted its demographic, created a luxury experience at a mid luxury price point, and used smart marketing moves (influencers, TikTok virality, outlet strategy, and brand partnerships) to reclaim relevance with younger buyers.

Whether you’re a small business owner, a product based founder, or just curious how legacy brands reinvent themselves, this episode shows you what’s possible when you nail your positioning and brand experience.

What You’ll Learn in This Episode:

• How Coach went from fading relevance to quadrupling its stock price in just two years
• The psychology behind positioning as luxury while pricing mid luxury
• Why creating a premium experience matters more than the actual price tag
• How Coach shifted demographics and won over Gen Z + young millennials
• The surprising role outlet stores played in fueling accessibility and growth
• The marketing campaigns, celebrity associations, and influencer strategies that worked
• Tangible lessons you can apply to your own brand positioning right now

Timestamps:

00:00 Introduction to Coach’s Brand Revolution

01:05 Market Positioning & Pricing: How Coach Plays the “Luxury at Mid-Luxury” Game

04:02 Creating a Premium Experience at an Accessible Price Point

07:51 Targeting Younger Demographics: From Moms to Gen Z + Millennials

12:02 Outlet Stores & Accessibility: The Surprising Strategy Behind Growth

16:30 Marketing Wins & Brand Repositioning: How Coach Reinvented Itself

21:46 Applying Coach’s Strategies Directly to Your Business

27:22 Final Thoughts & Key Lessons from the Case Study

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED WHAT’S NEEDED TO START RUNNING ADS

“Should I start ads now… or wait?” It’s one of the most common questions I get and one that can make or break your business.

In this episode, I answer a listener’s question about whether it’s smarter to dive into paid ads right away or focus on organic growth first.

I share why organic marketing is always the foundation, the benchmarks I look for with my clients before giving the green light on ads, and how you can tell if your business is actually ready to pour fuel on the fire.

By the end, you’ll know exactly what to check in your marketing and sales process before spending a single dollar on ads. So you can protect your cash flow and maximize ROI when you do invest.

What You’ll Learn in This Episode:

• The key differences between paid ads and organic marketing (and why it matters)
• How to decide whether ads or organic should come first in your growth strategy
• The benchmarks I check before recommending ads to any client
• Why organic marketing acts as the “home base” of your business (even if you plan to run ads)
• What data points actually tell you you’re ready to spend money on advertising
• The hidden risks of jumping into ads too soon (and how to avoid costly mistakes)
• Real examples of brands that scaled with ads and the steps they took before turning them on
• The role of paid ads in fuelling momentum once your organic strategy is working

Timestamps:

00:00 Introduction and Episode Overview

00:31 Listener Question: When to Start Ads?

01:29 The Importance of Organic Marketing

02:08 Foundational Elements Before Running Ads

03:02 Key Metrics for Ad Readiness

04:24 Organic Marketing as the Home Base

05:54 Ensuring Conversion Before Ads

06:33 Community Engagement and Support

13:52 Final Thoughts and Encouragement

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT A RAW & HONEST CONVERSATION ABOUT BUILDING A BUSINESS WITH BALANCE

In this episode, I’m getting raw and honest about what it really looks like to grow a thriving business and create a freedom filled life. I share my own recent burnout story, the patterns I slipped into, and the tangible strategies I used to reset (and how you can apply them too).

What You’ll Learn in This Episode:

• The early warning signs I noticed when I was slipping toward burnout
• Why “Netflix time” wasn’t giving me real rest (and what it actually did)
• How I use the Big Rocks Method to protect my energy and priorities
• The practical ways I built freedom into my week without slowing down my growth
• The exact routines and boundaries I rebuilt to protect my energy and productivity
• The challenge I’m giving you this week to put joy back into your calendar

Timestamps:

00:00 Introduction and Episode Overview

01:05 My Experience with Burnout

04:02 Busy vs. Self Inflicted Busy

07:18 The Free-Preneur Lifestyle I Created

10:44 How I Reset My Boundaries and Energy

14:51 Why Rest Fuels My Growth

18:26 The Big Rocks vs. Sand Theory in My Life

22:03 How I Build Freedom Into My Systems

26:37 A Challenge I’m Giving You This Week

30:15 My Seasons of Life and Business

33:40 My Final Encouragement and Call to Action

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

TED TALK | How to find work-life balance as an entrepreneur 

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LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED HOW TO BUILD AN IMMERSIVE, STAND OUT BRAND

This episode breaks down how to turn your business from “just another product” into a brand people can’t stop talking about.

I’m joined by the incredibly talented Sacia Ashe, founder of Ashe Design Haus, a Shopify and brand design agency that helps founders build cohesive, unforgettable brand worlds.

We’re diving deep into what branding really means, how to translate your vibe into a consistent customer experience, and why great branding is about so much more than just fonts and colors.

If you know your product is amazing but your brand presence isn’t reflecting it… this episode will show you the difference between being forgettable and becoming the no brainer choice in your market.

What You’ll Learn in This Episode:

• What “building a brand world” really means (and why it matters for sales + retention)
• How to create consistency between social media, your website, and retail experiences
• Why product market fit isn’t enough without strong branding
• The difference between trendy branding vs. timeless design (and how to use trends strategically)
• Tangible signs it’s time for a rebrand vs. a brand audit
• How high quality branding impacts wholesale, retail buyers, and investor interest
• Practical steps to elevate your brand and create cohesion that customers remember

Timestamps:

00:00 Introduction to the Episode

00:01 Meet Sacia Ashe: Branding Expert

00:44 Understanding Branding and Creative Direction

00:59 Building a Brand World

01:57 The Importance of Consistent Brand Presence

02:05 Real-World Examples of Brand Worlds

03:23 Challenges in Digital and Physical Branding

04:13 The Role of Social Media in Branding

06:10 Choosing the Right Vibe for Your Brand

10:03 Creating a Cohesive Brand System

14:16 The Impact of High-Quality Branding

17:38 Trendy vs. Timeless Branding

21:52 Elevating Your Current Brand

23:50 Final Thoughts and Words of Wisdom

25:10 Conclusion and Contact Information

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU HAVE A FEAR OF JUDGEMENT OR YOU HAVE PEOPLE IN YOUR LIFE THAT HAVE ALREADY SAID THEY DON’T SUPPORT WHAT YOU ARE BUILDING

Fear of judgment is one of the biggest things that keeps small business owners from showing up fully for their business.

Whether it’s worrying about what your family thinks, feeling nervous about posting online, or already hearing negative comments from people in your circle…you’re not alone. Every founder I know has faced this in some way (myself included), and the most successful entrepreneurs in the world have stories of being told they “shouldn’t” chase their business.

In this episode, we’re sitting down to unpack fear of judgment, where it comes from, and how to move past it so it doesn’t hold you back from building the life and business you know you’re capable of.

I’ll share personal stories, client experiences, and practical steps you can take today to start showing up unapologetically (even if the fear is still there). Because the truth is: the people who matter won’t judge you, and the ones who judge you don’t matter.

What You’ll Learn in This Episode:

• Why fear of judgment is so common (and why it doesn’t mean anything about you)
• Real life stories of judgment from friends, family, and even strangers
• How to reframe judgment so it doesn’t paralyze your action
• The difference between projection from others vs. your own fears
• Practical steps to build confidence and start showing your face
• How to surround yourself with people who normalize your dreams

Timestamps:

00:00 Introduction and Episode Overview

00:48 Understanding the Fear of Judgment

01:20 Personal Stories and Examples

02:25 Introduction to the Host and Podcast

03:29 Dealing with Judgment from Friends and Family

04:12 Overcoming Personal Insecurities

06:23 Reframing Judgment and Taking Action

08:04 Personal Growth and Business Success

14:04 Practical Steps to Overcome Fear

20:56 Final Thoughts and Encouragement

28:08 Conclusion and Call to Action

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE WONDERING THE WRONG PLACES BUSINESS OWNERS LOOK FOR INFORMATION & INSIGHT

In today’s episode, I’m reframing some of the most common questions I hear from clients, listeners, and founders into the right questions you should be asking if you want to grow a sustainable, profitable business

From platforms and product launches to hiring, scaling, and brand awareness, I’ll walk you through how to shift your perspective from surface level fixes to root cause solutions. These quick fire mindset and strategy reframes will help you start thinking like the next level CEO your business needs you to be

This isn’t about shame, it’s about perspective. Once you start asking the right questions, you unlock the clarity and focus you’ve been missing.

What You’ll Learn in This Episode:

• Why asking better questions leads to better growth
• How to decide which platforms are actually worth your time
• The truth about product launches (and why they rarely solve sales problems)
• Why podcasts aren’t a substitute for implementation or strategy
• How to know if you’re really ready to scale your sales
• Why brand awareness isn’t always the answer
• How to handle dupes and stand out as the no-brainer choice
• The difference between chasing fast growth and building sustainable growth

Timestamps:

00:00 Introduction: The Wrong Places Business Owners Look for Insight

00:29 Reframing Business Questions for Growth

01:09 The Importance of Perspective in Business Growth

03:11 Choosing the Right Platforms for Your Business

04:48 Launching New Products: What to Consider

07:05 The Role of Podcasts in Business Growth

12:52 Scaling Sales: Are You Ready?

13:54 Brand Awareness vs. Conversion

15:46 Dealing with Product Dupes

18:01 Building a Unique Brand

19:27 Analyzing Sales and Customer Journey

20:24 Managing Reach and Sales Impact

21:46 Hiring and Time Management

24:48 Achieving Financial Milestones

25:16 Sustainable Business Growth

27:33 Conclusion: Implementing Business Strategies

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS IF YOU WANT A REAL STORY OF ONE DECISION THAT CHANGED EVERYTHING

In this case study episode, I’m sharing the story of a client who went from making $1,500 months to setting herself up for $15K+ months. All by making one major shift in her business.

This episode is packed with real life strategy, behind the scenes lessons, and the mindset it takes to make bold moves that actually pay off. We’ll talk about how she streamlined her business, cut costs in half, doubled her profit margins, and opened the door to wholesale opportunities she never could’ve fulfilled before.

Whether you’re a handmade business owner, a product based founder, or simply looking for inspiration, this episode is proof that sometimes growth isn’t about doing more, it’s about doing things differently.

What You’ll Learn in This Episode:

• How one client went from inconsistent $1,500 months to consistent growth
• The major decision that saved her time, sanity, and money
• Why sustainability matters just as much as sales when scaling
• Common myths around outsourcing and manufacturing (and the truth behind them)
• How streamlining your operations can create clarity and open new opportunities
• The ripple effect of making aligned, strategic business decisions

Timestamps:

00:00 Introduction and Episode Overview

01:14 Client Background and Initial Challenges

04:08 The Major Decision: Transition to Manufacturing

07:22 Benefits and Impact of Manufacturing Shift

10:03 Scaling Strategy and Future Projections

14:55 Overcoming Myths and Fears

23:14 Conclusion and Call to Action

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU EVER WONDERED HOW TO AUDIT YOUR MARKETING OR SALES & WHAT THAT PROCES LOOKS LIKE

If you want consistent sales growth, you need to know how to analyze your data, audit your marketing, and identify where your customers are actually falling off.

In this episode, I’m breaking down one of my favorite topics: data. (Yes, even if you think you “hate numbers,” this one’s for you.) Because when you know what your numbers mean, you can stop guessing, stop wasting time on the wrong fixes, and start making decisions that actually move your business forward.

I’ll walk you through how to audit your marketing and sales process step by step, show you what healthy data looks like, and share real examples of businesses who thought they had a marketing problem but really had a sales bottleneck.

By the end of this episode, you’ll know exactly how to:

• Audit your full customer journey from awareness to purchase
• Spot your true sales bottlenecks (and stop blaming the wrong things)
• Understand the difference between marketing problems and sales problems
• Use key data points like conversion rate, average order value, and return customer rate to guide decisions
• Prioritize changes that actually increase sales instead of wasting time or money on the wrong fixes

If you’ve ever wondered, “Is my marketing actually working?” this episode is your roadmap to finally finding out.

Timestamps:

00:00 Introduction and Episode Overview

00:12 The Importance of Data in Business

01:06 Auditing Your Marketing and Sales Process

04:26 Understanding Consumer Behaviour and Sales Bottlenecks

08:09 Marketing vs. Sales: A Detailed Breakdown

13:38 Real-Life Examples and Case Studies

18:17 How to Conduct Your Own Audit

23:01 Conclusion and Final Thoughts

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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The holidays are the Super Bowl of sales! The brands that win are the ones preparing now, not scrambling in October.

In this episode, I’m pulling back the curtain on the biggest mistakes I see small businesses make during holiday prep and how you can avoid them. From starting too late to relying on one Black Friday sale, I’ll show you what actually drives results and how to build a holiday strategy that works without burning yourself out.

Success comes from optimizing early, tightening up your sales leaks, and crafting a strategy that makes your brand the obvious choice when customers are ready to buy.

By the end of this episode, you’ll have a clear, actionable plan to:

• Maximize sales by prepping now instead of waiting
• Identify and fix the “leaks” in your sales process
• Move beyond discounts to create a real holiday strategy
• Use bundles, bestsellers, and limited editions to boost revenue
• Shift your marketing for gift buyers (not just self buyers)
• Take control of your holiday success instead of just “hoping” it works out

If you want this holiday season to be your most profitable and most enjoyable yet, this episode is your game plan.

Timestamps:

00:00 Introduction: Planning for the Holidays

00:19 Common Mistakes and Strategic Preparation

01:28 The Importance of Early Preparation

05:34 Strategic Gaps and Optimization

08:09 Effective Promotions and Marketing Strategies

11:55 Maximizing Sales and Streamlining Processes

15:41 Taking Control of Your Holiday Success

20:13 Final Thoughts and Additional Support

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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