Business Lunch

20 years of Copywriting Insight in a 45-Minute conversation.

In this episode, Craig composes copy on the fly, dropping headlines, hooks and tips for Copywriters that want to follow in the kind of success that Craig has achieved. As the Founder of Golden Hippo, Craig is passionate about helping people and ideas make an impact. He tells Roland the story of his career thus far...

Listen for

• How he finds great copywriters today

• His Four-Part Formula for How To Get Great at Anything

• The revelation that caused Craig to never be able to sell the same again

• The Friday night email that changed everything and set Craig on his path to success

• How to write copy that lays out benefits in a way that builds insane curiosity in the reader, so that you can make a lot of money (and have a great life-style).

• How to write the kind of copy that garners 129 million views on your videos, so that you can share products and ideas that change the world.

Connect with Craig over Instagram or visit Golden Hippo

Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson, at an intimate reception on Monday, February 25th in San Diego, California!! There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot has a $15,000.00 price tag on it but is free to our winner (all of the funds go to Richard Branson's foundation).

Enter now and take advantage of all the ways to win a once in a lifetime opportunity! 

Save $1000 on Traffic & Conversion Tickets! Make arrangements A.S.A.P and act fast, as space is limited! But use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased). 

Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson at an intimate reception on Monday, February 25th in San Diego, California!!

Roland Frasier loves to bring people and deals together! In today's bonus episode, Roland describes the opportunity he's set up for one *Very* lucky Traffic and Conversion Summit guest...

There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot is essentially a $15,000.00 prize, but you’ll agree it’s #priceless.

Enter now and take advantage of all the ways to win a once in a lifetime opportunity! 

Have you got your Traffic & Conversion Tickets yet? Make arrangements A.S.A.P and use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased). Act fast as space is limited!

When It’s Time To Pivot.

How should a Business respond when there’s a tectonic shift in the market? Roland Frasier sits down with Perry Belcher - Marketing Specialist, Investor, and Co-Founder of Digital Marketer.

After the election, one of Perry’s businesses (in the Survival space) fell about 60% and they went from a team of 50+ people to 8. But Perry Belcher was able to pivot and come out ahead.

Listen to how Perry

• Knows his audience and made it his business to understand their mental shift.
• Perry looked at the historical parallels & transferred the same wisdom (and even sourced Ad copy!) to his business and market.
• Perry considered the Macro picture of what was happening in the market, instead of only looking at his products and his customer.
• Learned what people want when they feel safe, compared to what they want when they don’t.
• Pivoted their message (from a Survival message to a Patriotic message).
• Sold the same core products but replaced people’s entry point.
• Used his ‘Side-Ways List Building’ technique and set up smart Lead-Sale arrangements with other companies that shared his target audience.

Follow Perry on  LinkedIn

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Follow @BizLunchPodcast on Twitter

iTunes Not your Thing? Find us on Spotify or Stitcher.

When It’s Time To Pivot.

How should a Business respond when there’s a tectonic shift in the market? Roland Frasier sits down with Perry Belcher - Marketing Specialist, Investor, and Co-Founder of Digital Marketer.

After the election, one of Perry’s businesses (in the Survival space) fell about 60% and they went from a team of 50+ people to 8. But Perry Belcher was able to pivot and come out ahead.

Listen to how Perry

• Knows his audience and made it his business to understand their mental shift.
• Perry looked at the historical parallels & transferred the same wisdom (and even sourced Ad copy!) to his business and market.
• Perry considered the Macro picture of what was happening in the market, instead of only looking at his products and his customer.
• Learned what people want when they feel safe, compared to what they want when they don’t.
• Pivoted their message (from a Survival message to a Patriotic message).
• Sold the same core products but replaced people’s entry point.
• Used his ‘Side-Ways List Building’ technique and set up smart Lead-Sale arrangements with other companies that shared his target audience.

Follow Perry on  LinkedIn

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Follow @BizLunchPodcast on Twitter

iTunes Not your Thing? Find us on Spotify or Stitcher.

The Courage Part is the Key.

Sara Blakely took on a declining industry and ended up changing the way women dress.  She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012).

In today's episode, Sara tells Roland how she invented and launched SPANX from her apartment and fought to bring her product to the world. 

Listen for how Sara

• Set the goal two years before she had her billion dollar idea
• Had the courage to make her vision become a reality
• Took obvious (but bold) steps that other people overlooked

Visit SaraBlakelyFoundation.com or Follow Sara on Instagram

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Follow @BizLunchPodcast on Twitter

iTunes Not your Thing? Find us on Spotify or Stitcher.

The Courage Part is the Key.

Sara Blakely took on a declining industry and ended up changing the way women dress.  She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012).

In today's episode, Sara tells Roland how she invented and launched SPANX from her apartment and fought to bring her product to the world. 

Listen for how Sara

• Set the goal two years before she had her billion dollar idea
• Had the courage to make her vision become a reality
• Took obvious (but bold) steps that other people overlooked

Visit SaraBlakelyFoundation.com or Follow Sara on Instagram

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Follow @BizLunchPodcast on Twitter

iTunes Not your Thing? Find us on Spotify or Stitcher.

Tweak Your Thinking to Get the Power of 'Butterfly Leverage'.

What’s the one thing you’re not doing that can 10x your business with almost no additional effort? In this bonus episode, our host Roland Frasier gets into the nitty-gritty of how he created a ripple effect of monetized successes from a single intentional deal.  

Listen to how he turned one thing into ten and…

• Immediately generated an extra $683k in revenue this past weekend

• Guaranteed our podcast would instantly rank high in the iTunes Charts and add a minimum of 2,000 new subscribers in one hour, absolutely free!

• Scored an extremely rare opportunity to sit down and brainstorm business ideas with a billionaire you’ve definitely heard of,

and much, much more. 

Visit BusinessLunchPodcast.com

Follow @BizLunchPodcast on Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes Not your Thing? Find us on Spotify or Stitcher.

Tweak Your Thinking to Get the Power of 'Butterfly Leverage'.

What’s the one thing you’re not doing that can 10x your business with almost no additional effort? In this bonus episode, our host Roland Frasier gets into the nitty-gritty of how he created a ripple effect of monetized successes from a single intentional deal.  

Listen to how he turned one thing into ten and…

• Immediately generated an extra $683k in revenue this past weekend

• Guaranteed our podcast would instantly rank high in the iTunes Charts and add a minimum of 2,000 new subscribers in one hour, absolutely free!

• Scored an extremely rare opportunity to sit down and brainstorm business ideas with a billionaire you’ve definitely heard of,

and much, much more. 

Visit BusinessLunchPodcast.com

Follow @BizLunchPodcast on Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes Not your Thing? Find us on Spotify or Stitcher.

A Four Step Strategy for Writing Copy That Always Works.

Would you benefit if your copy and your conversations always resonated and had the desired impact? In order to get someone’s attention, you have to address them in a way that’s based on something they can relate to.

Craig Clemens (Writer, Influencer & Entrepreneur) explains his IMPACT ARCS method that aligns you with your customer and gets the results you want.

Listen in for Craig Clemens’s Four Step Strategy:

A(sk) a ‘Yes Question’.

R(eveal) that YOU have been there (and that the truth of the situation was the beginning of the critical thing YOU learned that is going to help THEM. 

C(all) out your Discovery.

S(end) them to DO something. (This is your call to action, and the desired impact of your interaction).

Connect with Craig over Instagram

Visit Golden Hippo

Follow @BizLunchPodcast on Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify or Stitcher.

A Four Step Strategy for Writing Copy That Always Works.

Would you benefit if your copy and your conversations always resonated and had the desired impact? In order to get someone’s attention, you have to address them in a way that’s based on something they can relate to.

Craig Clemens (Writer, Influencer & Entrepreneur) explains his IMPACT ARCS method that aligns you with your customer and gets the results you want.

Listen in for Craig Clemens’s Four Step Strategy:

A(sk) a ‘Yes Question’.

R(eveal) that YOU have been there (and that the truth of the situation was the beginning of the critical thing YOU learned that is going to help THEM. 

C(all) out your Discovery.

S(end) them to DO something. (This is your call to action, and the desired impact of your interaction).

Connect with Craig over Instagram

Visit Golden Hippo

Follow @BizLunchPodcast on Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify or Stitcher.