Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guest—Sam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Don’t miss this engaging conversation with one of the most successful entrepreneurs in the game!

Highlights:

"Success comes down to taking massive action, not just thinking about it."

"You don't need to be the smartest person in the room, just the one willing to work the hardest."

"The biggest risk in business is not taking one."

"To scale, you must let go of control and trust the process."

Timestamps:

01:45 - Sam's Early Beginnings

05:30 - Taking Massive Action: Sam’s Key to Success

08:15 - Millionaire Mindset: How to Think Big

12:00 - Overcoming Fear in Business

15:45 - Scaling Your Business: Tips from Sam

19:20 - Trust and Delegation: Growing a Team

23:00 - The Power of Relationships in Business

26:45 - Navigating Risk and Opportunity

30:10 - Leadership Lessons from Sam

34:25 - Final Thoughts and Takeaways from Sam

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:  / rolandfrasier  

 📸  Instagram:  / rolandfrasier  

📱 Facebook:  / rolandfrasierpage  

💼 LinkedIn:  / rolandfrasier   

Subscribe to Roland Frasier 👉     / @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In today’s enlightening discussion, Roland and Ryan delve into the evolving landscape of private equity, particularly highlighting the transition from financial engineering strategies to valuing effective operations within businesses. They discuss the historical context of private equity transformations, the increasing importance of capable operators in business scalability, and the practical implications for entrepreneurs looking to grow or sell their companies in this competitive environment.

Highlights:

"Private equity's evolving: It's less about financial maneuvers and more about real growth through effective operations." 

"In the world of buying and selling businesses, the real stars now are the operators." 

"If you've got a solid ops team, private equity is going to see that as a huge plus." 

"We need to focus not just on engineering finances but on actually growing companies." 

Timestamps: 

00:00 - Introduction to Private Equity and Business Growth 

02:21 - Shifts in Private Equity Focus 

04:13 - The Role of Operators in Today's Business Environment 

07:24 - Challenges in Finding Valuable Business Deals 

11:46 - Validation of New Business Strategies 

13:26 - Historical Perspective on Private Equity Strategies 

15:34 - Ethical Considerations in Business Acquisitions 

18:42 - Competitive Landscape in Private Equity 

22:03 - The Need for Effective Business Operations 

24:54 - Opportunities for Entrepreneurs in Current Market 

28:19 - The Importance of Entrepreneurial Skills in Business 

32:04 - Hiring Strategies for Growing Businesses 

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.

Highlights:

"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars."

"We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away."

"It's truly amazing what can happen when you step out of the day-to-day."

"If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"

Timestamps:

00:00 - Introduction to YouTube Struggles and Strategies

01:52 - The Merit of Consulting and Content Creation

03:53 - Approaches to Social Media and Content Impact

05:57 - Special Event Announcement: Get Scalable Live

10:15 - Detailed Discussion on Content Strategy and YouTube

12:43 - Deciding on Pillar Content for Business

16:22 - Relaunching with Optimized Content

20:00 - Driving Traffic with Discovery Ads

22:24 - Analyzing Budget and Audience Impact

25:28 - Sustaining Business through Strategic Ad Spending

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable Workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways.

Highlights:

"Our goal is to provide at least ten times the return on investment for the companies we consult." 

"Much of successful consulting is about asking the right questions."

"You can't read the label from inside the jar—that's why outside perspectives are crucial.”

"If you're clear on the problem and someone's playbook can solve it, that's a perfect match." 

Timestamps:

00:00 - Introduction and Context Setting

04:44 - Explaining Consulting for Equity

09:29 - Starting Points in Consultation

16:07 - The Consultation Process: Listening and Understanding

21:58 - Implementing Solutions: Discovery to Action

26:59 - Managing Stakeholder Pushback and Resistance

31:35 - Narrowing Down the Ideal Customer Profile (ICP)

36:21 - Understanding Levels of Customer Awareness

40:57 - Business Strategy Adjustments and Recommendations

44:38 - Conclusion: Summarizing Key Actions and Steps

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs.

Highlights:

"AI continues to amaze, it's the investors who are way ahead of the curve." 

"The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts." 

"AI isn't just a tool; it's becoming a central player in strategic business planning." 

"Implementing AI isn't just an option; it's a necessity for staying competitive." 

Timestamps:

00:00 - Introduction: Breaking Down AI's Role in Business

02:09 - Analyzing AI's Financial Impact and Investor Behavior

03:27 - Evaluating AI Against Investor Expectations

07:30 - AI's Evolution in Major Tech Companies

10:15 - Discussion: Where AI Stands in the Hype Cycle

12:35 - Practical Applications of AI in HR and Strategic Planning

17:09 - In-Depth: AI's Integration Across Business Functions

20:45 - Essential AI Tools and Their Business Applications

25:40 - AI's Role in Enhancing Business Creativity and Efficiency

28:42 - Providing 24/7 Customer Service Through AI

30:41 - AI's Potential in Sales and Marketing

34:10 - Final Thoughts: Embracing AI for Business Innovation

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses.

Highlights:

"You've got to be crystal clear on who your ideal client is."

"Every business under the sun is only ever selling two things: transformation or identity reinforcement."

"If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss."

"No one test is going to bring down a brand; if it did, your brand was insanely fragile."

Timestamps:

00:00 - Introduction to Ideal Client Clarity

01:00 - Surprise Discussion Topic with Ryan Deiss

03:33 - Examining Marketing Shifts in High-End Brands

07:39 - Historical Advertising Tactics and Brand Evolution

10:12 - Practical Tips on Segmenting Your Audience

15:34 - The Significance of Testing in Marketing

18:18 - Direct Response Advertising in High-End Markets

21:24 - Chanel's Marketing Strategy Analyzed

23:59 - Framework for Assessing Marketing Impact

25:24 - Closing Remarks on Testing and Brand Integrity

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier dive into the importance of community, especially for entrepreneurs. They discuss the transformational power of getting together in person and how masterminds and advisory boards can significantly impact your business growth. From discussing large-scale entrepreneurship conferences to exploring the nuances between boards of directors and advisory boards, this episode offers a wealth of knowledge on scaling your business through strategic networking.

Highlights:

"Something changes when you're actually there in person; you’re missing out if you don't have that kind of community."

"The magic isn't having a board of directors; it's about having peers that guide you."

"You definitely do better when you have a board of directors, but it's hard to find peers to do that."

"Masterminds accelerate your connectivity much more than anything else you could do."

Timestamps:

00:00 - Introduction and the importance of in-person meetings.

00:44 - Welcome to Business Lunch Podcast.

03:11 - The impact of COVID-19 on business networking.

06:18 - Insights into joining paid groups and the value of exclusivity in networking.

10:55 - Differences between various advisory and directors groups.

17:13 - Personal experiences with masterminds and advisory boards.

23:57 - The concept of a 'deconstructed board' and personalized advice networks.

28:11 - Closing thoughts on choosing the right type of advisory setup for your needs.

33:05 - Episode wrap-up and invitation to the next episode.

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Jesse Jackson, one of his business partners and a successful entrepreneur who has scaled her automotive business to an eight-figure company in just a few years. Jesse shares her journey, the challenges she faced, and the strategies that helped her succeed, including the power of cold outreach and the importance of finding the right business partner. Whether you're interested in acquisitions, the automotive industry, or simply looking for inspiration, this episode is packed with valuable insights.

Highlights:

"You can’t help but have a deal arrive in your lap if you commit to cold outreach."

"I’m a mom of seven, and if I can grow an eight-figure business, so can you."

"Every business problem can be solved with a solid process."

"You’re not taking something from someone; you’re giving them a gift by buying their business."

Timestamps:

00:35 - Introduction to Jesse Jackson 

01:56 - Building an Eight-Figure Business 

03:12 - Shifting from Software to Automotive

09:29 - Choosing the Right Business to Buy 

16:33 - Raising Capital and Investor Relations 

18:43 - Overcoming Challenges in Acquisitions 

24:06 - Hustling After Acquisitions 

26:55 - Implementing Systems and SOPs

29:49 - Franchising vs. Company-Owned Expansion 

35:46 - Final Advice and Encouragement 

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In today's discussion, hosts Roland Frasier and Ryan Deiss dive into the nuances of the FIRE (Financial Independence, Retire Early) movement. They explore the philosophy behind early retirement, the potential pitfalls of extreme frugality, and the importance of balancing financial planning with enjoying life in the present. The conversation offers valuable insights on how to approach financial independence without sacrificing the joy of living.

Highlights:

"Life is short and life is long—you never know which it's going to be."

"What are you retiring to? The most miserable people are those who retire into nothing."

"You can have both—financial independence and a rich life."

"Don't defer joy; balance your financial goals with living fully today."

Timestamps:

00:00 - Core Belief of FIRE

01:03 - Introducing Retirement

02:37 - FIRE Variations

08:26 - Risks of Deferring Life Events

11:13 - Balancing Financial Goals and Enjoyment

13:49 - Having Children and FIRE

18:16 - Advice on How to Do FIRE Right

20:47 - Importance of Meaningful Work

25:27 - Dangers of Retiring from Hate

27:34 - Conclusion and Wrap-up

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo's marketing strategies. From the brand's bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world.

Highlights:

"The best marketers and businesses lead, even when it means taking arrows."

"Is it unethical to manipulate your audience if it serves their best interests?"

"Duolingo's brilliance lies in making you feel like you’ve failed – in the best way."

"A brand’s personality can make or break its connection with customers."

Timestamps:

00:00 The Power of Leadership in Marketing

01:04 Welcome and Catch-Up

02:09 Duolingo’s Unique Brand Personality

05:35 The Ethics of Manipulative Marketing

10:16 The Fine Line Between Encouragement and Manipulation

16:08 Defining Success for Your Customers

20:37 Guilt and Shame in Marketing

24:47 Earning the Right to Push Your Customers

29:14 Differentiating Your Brand’s Personality

35:45 Applying Duolingo’s Tactics to Your Business

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic