In this week's episode, Jeff Richmond and Dr. Carolyn Jacob discuss what it's like practicing medicine during the COVID-19 pandemic and identify the drive that keeps them going daily. Listen in to hear what they have to say about telehealth, discover what drives Dr. Jacob, and learn what it takes to be involved in innovation.

In this week's episode, Jeff and Naren discuss the Morning Crunch, a meeting where the entire team comes together before the first patient arrives. The team discusses the patients scheduled for the day, everything happening that day, as well as plans for any conflicts that may possibly happen and how they will put those 'fires' out.

Identifying the right pricing strategies for your aesthetic practice is vital to optimizing both the number of appointments and profit.

In this week's episode, Jeff and Naren discuss the importance of pricing strategies and how they impact your business. They share several proven strategies that will increase your profits and help you stay ahead of your competitors.

In this week's episode, Jeff & Naren discuss the 6 Principles of Influence and how Doctors & Practice Owners can use these Principles in their Practice to influence their patients & staff. They also discuss how to effectively use each of these principles in day today life to create better results.

In this week's episode, Jeff & Naren discuss some of the biggest challenges faced by the aesthetic practice owners pre & post-COVID and the impact of COVID in the aesthetic industry. They also speak about some of the biggest changes in the industry and the importance of adapting to these changes to succeed and continue to grow as a thriving practice.

This week Jeff Richmond interviews the Founder of the center for Smartlipo & plastic surgery, Richard M. Goldfarb, M.D., F.A.C.S., and discusses effective ways to grow your Esthetic Practice post-COVID. Dr. Goldfarb is a highly sought after Surgeon who lectures and trains physicians both nationally and internationally on numerous cosmetic, surgical, and esthetic laser topics.

As a result of his renowned reputation and expertise, Dr. Goldfarb has been awarded the medical directorship of 3 leading companies in the cosmetic and laser industries: Doctors visit Center for SmartLipo & Plastic Surgery from all over the world to learn state-of-the-art cosmetic surgery, laser technology, and treatments from Dr. Goldfarb.

• What are the common mistakes business owners make when purchasing new equipment?
• Importance of purchasing proven technologies.
• Business experience post Covid.
• Patient mindset post covid.
• What are some of the Protocols followed post covid when treating patients at your practice?
• What are some of the treatments which have a higher demand post covid?
• What are some of the latest changes in the aesthetic industry?
• What is the role of Medical Practitioners post covid?
• The demand between non-invasive vs minimally invasive treatments post covid?
• How do you educate your patients and help them build their trust on you and your practice?
• How to love what you do? How to build that mindset?
• How is the information exchanged during post covid on aesthetic industry updates?
• Value of the Business of Aesthetics community & the Business of Aesthetics Podcast.
• What are some of the techniques & technologies that are new in 2020?
• How to reach Dr. Richard Goldfarb for training?

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Have you ever wondered why your marketing is not working despite the fact that you spend thousands of dollars on it?

In this podcast, Jeff Richmond interviews Naren Arulrajah, the Digital Marketing expert & CEO – Ekwa Marketing on 'Adwords versus SEO' to help master the most productive marketing technique for your Aesthetic Practice.

Listen to this episode and identify the loopholes in your marketing and learn insightful tips from our experts to correct the errors!

• What is SEO?
• When and how does SEO make sense?
• Does AdWords still make sense?
• ROI – Adwords versus SEO
• Tell me more about SEO – what do I need to pay attention to succeed with SEO?
• -NAP
• -EAT
• -Light House
• -Back Links
• -Original Content
• -Data (Analytics)

• What is Digital Marketing?
• How to influence your potential patient to choose you?
• What are Cialdini Principles?
• Google and how it works?
• About Google search results
• Adwords – When & Why?
• SEO – When & Why?
• About ROI
• How to track ROI?
• What are some of the metrics you need to check for your business on a regular basis?
• What are the core elements of SEO?
• What to expect from your SEO company?
• How to keep up with Google standards?

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This week we have an insightful conversation between Jeff & Naren where they discuss about Selling vs Educating, and what every aesthetic practice owner should know about it. Jeff is an expert with over 2 decades of experience and is sharing with us on this episode how his knowledge and experience has helped his practice by helping the staff and team understand the mindset of the patients and helped his practice and hundreds of Doctors in offering more treatments and helped generate profits over the past years.

• 1. Validate patient choice
  • We're happy you found us
• 2. Understand Patient Need
  • We can help you with that
• 3. Options / Solution- EDUCATE! don't guess at wallet, don't assume, give your patient the best option
• 4. Decision- help the patient decide.
  • Include: Prevention, Correction, Maintenance

• Only have 1 opportunity to take a before picture – brag book
• Specific training / future podcasts e.g. consults on Body Shaping without Body Shaming

• Difference between Selling vs Educating
• The Mindset
• How to educate your patients and why?
• Challenges the Physicians face
• Guessing vs Understanding a patient's need
• How to offer the best suitable treatment based on the patient's need
• Validate your patient's choice
• Reassure your patient that they made the right decision.
• Clearly understand what the patient wants from you.
• Ask questions to understand their issue clearly
• How to present the options to your patient
• Create a plan based on your knowledge & expertise
• How to deal Young patients vs Older patients
• Bonus Tips
• How to convince the patient to take Before pictures
• Building your own Before & After image gallery brag book

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This week we have an insightful conversation between Jeff & Naren where they discuss about Implementation of new technology for an aesthetic practice. Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and implementation of new technology to increase huge profits over the past years.

• Recap of past episode
• Align Resources
• Lay Foundation- training protocols, telephone, FAQ, role play, repeat
• Develop Brand Ambassadors and MVP's
• Launch marketing- Internal- l patient emails, in-office, mail, open house
• External- SEO, Press release, social media plan, digital marketing plan
• Assess Partnership

• Aligning the resources & the team
• Appointing champions ex: Phone consultations Champion & Clinical leads Champion
• Importance of delegating responsibilities and giving the tools for the staff for them to make use and be successful on their role
• MVP – Most Valuable Patients – How to leverage them
• Ambassadors – Social Sharers – How to leverage these patients
• Success stories
• Offering discounts
• Creating and winning long term loyalty
• Investing in SEO
• Innovative marketing strategies & ads to promote treatments
• Internal Marketing
• External Marketing

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In this week's episode Jeff Richmond shares his insight on the topic, Buying Smart- Buying Safe,which Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and increased profits over the past years.

• How do you choose the procedures
• How to think about the investment
• Cash Flow and financing or Purchase and ROI
• ROI
• Marketing Plans
• Profits
• Tax Savings
• Negotiations
• How to get the best deal from your rep

• How do you choose the procedures?
• How do I buy or pick the right equipment
• You need to think of your long term goals when making purchases
• What is the procedure I should focus for my practice
• What is my speciality what makes me & my practice unique & special
• What wavelengths or what energy sources you require and look for the manufacturers who have those
• Is your practice focused on Volume centric business
• Are you building your practice and focused on bringing in more new patients
• How to focus on more low cost high volume procedures
• Are you an established practice and want to make more money and work less
• How to increase per hour per room revenue
• Focus on procedures which demand a higher rate
• Physicians more and more have been calling information from Social Media and social Media does not validate Science.
• If you are not an experienced Doctor who has manufacturer relationships and if something is not FDA cleared, don't be a pioneer.
• Cash Flow and financing or Purchase and ROI
• How to decide to pay for the equipment
• Financing for an equipment and repayment
• What is the ROI
• Buying a used equipment and the risks
• Equipment line of credit
• Tax savings – what you need to know as a Physician
• Negotiations and how to get a good deal
• When negotiating with a rep, sell to them why they should give you a good deal. How they could benefit from you.
• Sell the Partnership to your rep
• Conclusion

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