A “too-good-to-be-true?” SBA-prequalified cat-content brand with 3.9M Facebook followers, ~$872–$920k revenue and ~95% margins sparks a lively debate on platform risk, AI headwinds, and creative deal structures to de-risk the buy.

Business Listing – https://quietlight.com/listings/17899268/

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The crew dissects a Quiet Light listing for a 15-year-old cat-content platform boasting 3.9M Facebook followers, ~2.2M monthly pageviews, and reported RPMs in the $22–$30+ range. The broker materials (as read aloud) claim ~$872k–$920k in revenue, ~$821k in net income (~94–95% margins), asking ~$2.3M (~2.8x).

Key Highlights:
- Asking ~$2.3M (~2.8x) on ~$872k–$920k revenue and ~$821k net (~94–95% margins).
- Audience/traffic: 3.9M FB followers, ~2.2M monthly pageviews; RPM ~$22–$30+.
- Under-monetized: heavy banner ads, little/no affiliate, 15k newsletter @ ~29% OR.
- Financing reality: SBA “pre-qualified” but lenders wary of platform risk/volatility.
- Deal ideas: $500–$800k equity + seller carry; or ~$821k upfront + 50/50 rev share until seller hits ask.

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