Today I’m talking about buying attorney awards. Many of us are familiar with some of the big organizations that give out “awards” to attorneys. We know about Super Lawyers, Best Lawyers of America, and the growing cottage industry around different types of awards. Some awards can be bought while others cannot. 

 

So, I’ve decided to give you some frame of reference for thinking about attorney awards and whether or not it's worth your investment to get them. If you do choose to get them, I'll show you how you can use them effectively in your business. 

In this episode we discuss:

• Different types of awards available to purchase.
• How our need for connectivity can be used effectively in marketing.
• Using awards effectively in your marketing efforts to promote your business.
• Using your website as a home base and driving people there through your marketing activity.
• Sharing news of the award whether it was purchase or bestowed upon you.

 

Allison Bio:

 

Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. 

 

Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.

 

In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms. 

Contact Info:

Youtube video: Should you buy yourself an award?

 

https://www.youtube.com/watch?v=qApbIOJg_Vw

 

Contact Law Firm Mentor:

Scheduler: https://meetme.so/LawFirmMentor  

 

Snippets

 

00: 03: 10 (36 Seconds) 

Now, what's interesting about it is that the criteria for selection are usually very vague. It's usually like you have to have been nominated by someone in your community and you have to have the trial skills or the verdicts or the settlements or the reputation in the community or something like that that would justify you being chosen. And my very best friend, as she was in a partnership with two older gentlemen, both of whom are now deceased, and she shared with me that both of them had actually gotten the awards after they had died.