Cocodona 250 exposed something trail running still doesn’t totally want to admit: the audience is already here, but the fan experience still hasn’t caught up. After spending more than 13 hours inside the livestream tracking viewer behavior in real time, Josh breaks down why thousands of people kept tuning in while constantly disconnecting from the coverage itself.

This conversation goes deep on audience churn, race orientation, commentary drift, storytelling, and why trail running media still relies too heavily on goodwill from diehard fans. Not from the outside looking in, but from someone who desperately wants this sport to become easier to share with the people around him.

This one’s for trail runners, ultra fans, and anyone who wants the viewing experience to evolve alongside the sport itself.

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If you’re new to Borderlands, start here.

Resources / Links

1. Salt Lake Foothills Trail Races
2. Josh Rosenthal on IG
3. Borderlands.cc
4. La French Trail
5. High Tones
6. Subwhatever

Related Episodes

1. Ultra Running isn't Just Running

Presented by Kiprun.

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Borderlands explores trail running through culture, media, and the forces shaping it.

Watch on YouTube

Read on Substack