Today’s guests join me to go deep into the subject of profitability and separate the layers that hide in different areas of an ecom business.  Carla Penn-Kahn and David Kahn are co founders of Profit Peak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time.  The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for.  Today they work with clients such as Arms of Eve and Flora and Fauna.  In this chat, Carla and David share their insights, including the key metrics within marketing, inventory and customer that contribute to profitability.  We hear about their customer-first approach to Profit Peak’s social media presence and what the duo gained from being a part of the Blackbird Giants…that’s the mentoring programme, not a baseball team :)

Links from the episode:

ProfitPeak

Shopify Plus (sponsored)

Deliver In Person (sponsored)

Questions answered:

• Tell us about your two successful exits as ecommerce business owners
• When you had the idea, how did you put a plan in place to build and launch Profit Peak? 
• What metrics should retailers be looking at daily when it comes to profitability?

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-hosts: 

Carla Penn-Kahn from ProfitPeak

CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category.  Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia.  Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution.  Mum to two gorgeous kids.

You can contact Carla at LinkedIn

David Kahn from ProfitPeak

eCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting.

Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability.

You can contact David at LinkedIn

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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