Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor)

Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022.

In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world.

We explore:

- Cassandra's transition from therapist to manager to multi-clinic owner

- How David & Cassandra first met & what their first impressions were of each other

- The role of a manager & the need for daily oversight in clinics

- The importance of identifying your staffs strengths & weaknesses

- Understanding what motivates staff & injectors

- Understanding different personality types to optimise your communication with colleagues

- The purpose of a daily team meeting

- Team 'culture'

- How to manage toxic staff members

- How to interview new staff members & how to find the best fit for your team

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