Meet Cassey Ho, the founder and creator of not one, but two powerhouse fitness brands: Blogilates and PopFlex, both of which were born out of Cassey’s stint as a certified pilates instructor back in the late 2000s. Discover how what started out as a way to pay the bills, soon turned into a community numbering in the tens of millions, and now, two 8 figure businesses.

Cassey was born a leader, but the thing I love about her is that she completely upends the stereotype that often adheres to women in a position of power. That we must be unapproachable, aloof, even a bit of a bully, and that it is a business no-no to wear our hearts on our sleeves. This was definitely the message I received—explicitly and implicitly—when I was trying to make partner at the Firm. But Cassey doesn’t buy into that—at all. She is openly emotional, about the triumphs and the losses, and she has leaned into that quality without a trace of artifice. In so doing, she has proven that success does NOT require you to be who you aren’t. Success will follow those who lead, even with their hearts. - Joanne

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