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Bob Cohen has had a cash-based PT practice since 1996! In this episode we learn the key ways he was able to have success for this long; and long before most people thought this business model was even possible. 

In this episode, you’ll learn about:

• What compelled him to start his practice, and to choose the cash-pay route back in 1996

• How he did so with a 6 year old son and little other income

• the backup plan that he had in case it didn't work out

• the niche market that he targeted with his initial marketing

• how he approached this niche market and compelled them to say yes to his marketing presentations

• the results of his attempts at marketing to physicians

• key advice he received from his mentor

• a creative way he utilized a “letter to the editor” of his cities newspaper that resulted in a lot of business over time

• how he dealt with his hesitance to ask for full cash payment out-of-pocket from patients in his new practice

• how he explains his treatments and justifies his fees to prospective new patients

• why he decided to keep his practice a one-man show

• must-hear advice for success in the cash-based model

Resources and Links mentioned in this episode:

• Bob’s practice website

• The article he wrote about the cash-practice model in 1998 that an editor claimed was impossible.

• The first interview I did with Bob Cohen .

Click Here to learn how to start your own Cash-Based Practice like Bob and Jarod