This “reverse interview” episode is essentially a recording of a consulting call I did with a friend and colleague, Richard Symister, PT of Move Evolution PT in Brooklyn, NY.

He is looking to ramp up his practice and hire a PT and more full-time admin as he continues to drop insurance contracts and move fully cash-pay (he started in-network with 15 ins companies and is now down to 2!)

So he had a number of questions for me and we decided to record it all so you could learn from it as well.

In this episode, I answer the questions:

• What goals did you achieve in 2015?

• What lessons did you learn in 2015?

• Who do you love to treat? What is your niche?

• How do you satisfy your patient’s “emotional” needs as you provide physical relief of symptoms?

• How did you find and match your new staff PT to your niche? How does he/she compliment your practice?

• How is his pay/compensation structured ? Any Incentive-based pay?

• How do you get him to “buy in” to your promotional and treatment model?

• What products/service to you have currently that do not physically need you being there (Pilates, yoga, bodywork, etc)?

• What is your opinion on forming relationships with physicians?

• As far as continuing education, do you look for courses that enhance your current business skills or your clinical skills?

• How do you keep up with and organize the constant thread of information in these two areas (podcasts, blogs, online publications)?

• When did you know that you were ready to go out on your own and start your cash-based practice?

Resources mentioned in this episode:

• To Sell is Human - by Dan Pink
• Seth Godin Blog
• Tim Ferriss Podcast
• Smart Passive Income Podcast
• Karen Litzy Podcast
• Therapy Insiders Podcast
• Paul Potter Podcast
• Scott Harmon Podcast
• Joe Simon Podcast

[Click to tweet] Great "reverse interview" w/ @RichardSymister & @DrJarodCarter on the Cash Based Practice podcast! #cashPT #solvePT