As competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-to practice” can be a business-saving move. In this episode, I answer the question of how Carter Physiotherapy is breaking into the ‘Running’ niche market in Austin Texas, […] The post <a rel="nofollow" href= "https://drjarodcarter.com/cbp-052-niche-market-cash-based-private-practice-marketing-offline-and-online/"> CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing</a> appeared first on <a rel="nofollow" href="https://drjarodcarter.com">Guide to a Successful Cash Based Physical Therapy Practice</a>.

As competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-to practice” can be a business-saving move. In this episode, I answer the question of how Carter Physiotherapy is breaking into the ‘Running’ niche market in Austin Texas, […] The post CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing appeared first on Guide to a Successful Cash Based Physical Therapy Practice.

As competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-to practice” can be a business-saving move. In this episode, I answer the question of how Carter Physiotherapy is breaking into the ‘Running’ niche market in Austin Texas, […] The post <a href="https://drjarodcarter.com/cbp-052-niche-market-cash-based-private-practice-marketing-offline-and-online/" rel="noopener noreferrer"> CBP 052: How to Break Into a Niche Market &amp; Generate Loads of New Patients with Both Offline and Online Marketing</a> appeared first on <a href="https://drjarodcarter.com" rel="noopener noreferrer">Guide to a Successful Cash Based Physical Therapy Practice</a>.

CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

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CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing

CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing

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