During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work as a physical therapist and later decided to start his own cash-based practice part-time. 

Greg soon found his employment schedule was limiting the growth of his own practice, so he quit his other job and committed to his own business full-time. When presented with the opportunity to take over the sports rehab website he knew and loved, Greg enthusiastically jumped in because it provided a welcome source of stable revenue as his practice gradually found its market. Ever since, Greg has been building two businesses, which has been a blessing and a challenge for a single person. Now, his online business has grown to offer highly interactive, educational programs; and his cash-based sports rehab practice is preparing to hire its first employee!

In this interview, Greg shares what he’s learned in his experiences with gyms, marketing efforts, referral sources, and software.