This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of how she got a private pay practice started and managed the many challenges along the way.

In this episode, we dig into the details of all the marketing efforts that have driven the incredible growth and resilience of Brenda’s niche physical therapy practice. She shares exactly what drives the astonishing conversion rates for her workshops that make them a major part of her private practice marketing efforts. And she talks about her latest project—a new podcast to attract patients and referral sources that just launched in October.