In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as cash-based from the start. However, with limited access to good resources on how to make that succeed, he felt he needed to bolster his cash-pay practice by participating with the two biggest insurance carriers in his market. But after years of fighting with insurance companies, he began “plotting his escape.” In 2015, he officially quit playing the insurance reimbursement game—going cold turkey and dropping all his insurance contracts.

Within 3 years, Cody’s cash-based physical therapy practice was going gangbusters. A couple years after that, he moved the clinic into a larger space and added full-time admin help and a staff PT. Today, his bustling practice is delivering high-quality care and changing lives, and all the time he once wasted with insurers is a distant memory!

In this interview, Cody shares how the transition was handled in terms of economics, logistics, marketing, referrals, and staff training.