After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each day drained and unhappy. He knew he wanted something more, and that led him to begin exploring cash-based PT options—including listening to this podcast! 

When his family relocated to Appleton, Wisconsin, Eric teamed up with a chiropractor and ran the physical-therapy side of their business. He soon learned all about the frustrations that come with accepting insurance, and he began to dabble with offering some cash-based services. 

Soon after, Eric decided to go it alone and start his own fully cash-based physical therapy practice. He rented space in a gym to start, but his lack of a real business plan made things difficult. He quickly niched his focus to golf—an area of passion for him personally and a highly motivated target for the business. Eventually, he moved into his own space and went 100% cash-based with a focus on improving performance for golfers.

In this interview, Eric shares what he’s learned along the way and what’s worked best in his recent foray into online workshops. He provides his top strategies for niche marketing and managing a practice as it grows.

USEFUL INFORMATION:

Check out our Online Patient Attraction System