In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic "we fix everything" message ever could. This approach has been a real game changer for many practice owners.

I share specific strategies for choosing your niche and reaching out in ways that will help you gain a warm reception. And I explain a trick for how to multiply the ROI you'll see from your outreach efforts. Check out our Cash-Based Practice Mastermind group