During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran it for 2 years. Over time, she realized her dream of a standalone, dedicated pelvic health clinic where patients could be completely comfortable wasn’t really possible within the insurance-based business model.

Valerie began listening to this podcast and joined my Cash-Practice Mastermind group so she could learn what to do in order to get a new practice off to a strong start. Two years ago, all that preparation was put to good use when she finally opened her own private-pay pelvic health practice. Incredibly, her new clinic was 75% booked within just 3 months! Despite all the craziness of 2020, Valerie’s practice continues to grow, and she utilized my Automated Hiring system to hire her first physical therapist as well as admin support.

In this interview, she shares the story of how she got started, what worked and what didn’t, and details on pricing, HR, marketing, and office space rental (and pitfalls to look out for).

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