Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threats and weaknesses they faced. And some not only survived—they thrived!

For my own cash-based practice in Austin, when it became apparent that gaining new customers would be far more difficult than usual, I focused more on optimizing the POC value of all current AND past clients as possible. And this strategy, along with many others, worked amazingly well to help us stay afloat during the pandemic.

In this podcast, I focus on lessons learned and specific strategies to help strengthen your practice so it will be resilient no matter what surprises 2021 has in store. You’ll hear tips on keeping yourself in the right frame of mind, how to prepare for disaster, marketing ideas, as well as HR and operational strategies.

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