Looking for a way to attract your ideal customer and make it obvious they'll want to work with your practice? By crafting an irresistible promo offer, you can get a chance to introduce your practice to tons of prospective patients and start building the trust that leads to conversions.

In this podcast, I explain how you can use giveaways, discounts, and other promotions to attract a new audience who are likely to have a need for your services. By leveraging the perception of savings, you can build your marketing list while creating opportunities to demonstrate your value to potential patients—thus removing the biggest barrier to any purchase decisions that follow.

This "highlight" is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

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Check out our eCourse: How to answer the question, "Do you take my insurance?"