Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients' limitations, most practitioners often end up suggesting a cheaper option that may not produce the best outcome for the patient. And that can become a lose-lose proposition, as your practice misses out on revenue and the patient decides the treatment isn't very effective.

In this episode, I explain how to avoid letting your assumptions about patient economics drive the treatment bus into a ditch. You’ll hear how to develop the ability to consistently recommend the ideal treatment plan, so your patients will always have an option to choose the care that is best for them.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

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