Today I speak with Danny Matta DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy!

In this episode, you’ll learn about:

• Why he decided to start a cash-pay practice (even with two very young children at the time)

• His advice for choosing the right type of gym for you and your practice style

• Negotiations and tactics he used to create a win-win with the gym owner and get some free rent

• How to “get your foot in the door” with gym owners, even if they already rent space to other healthcare practitioners

• A clever way to get in front of loads of potential patients, even at gyms other than the one you rent from

• What he teaches to Crossfit coaches and tactical military units and how you can use it for your own patients

• How he uses video and blogs to generate new business

• How he is able to shoot high quality videos quickly and edit them in less than a minute

• His social media marketing strategy and how he uses cheap Facebook “post boosting” to generate new patients for his practice

• Some of the best advice he ever received from his business-minded Clinical Instructor in PT school

• The business books he most recommends

Resources and Links mentioned in this episode: 

• The Cash-Based Practice eBook

• MobilityWOD (go to “Seminars” to learn about courses near you)

• Danny’s video on how to use a “Voodoo Band” … and you can buy one here

• Front Desk practice mgmt and scheduling software

• Athlete’s Potential – Danny’s clinic website

• Podcasts Danny Likes:
  • The Fitpreneurs
  • Barbell Business
  • Audible.com – Listen to books on the go
  • Books he recommends:
    • The Go Giver
    • Book Yourself Solid
    • To Sell is Human
    • How to Win Friends and Influence People
    • The War of Art
    • Tribes
    • The Charisma Myth
    • The E-Myth – Chiropractor

Connect with Danny: Twitter, Instagram, and Athlete’s Potential Facebook Page

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @DannyMattaPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter

Click Here to learn how to start your own Cash-Based Practice