The Cash-Based Practice Podcast

CBP 32: A Booming Cash-Based NEURO practice – Julie Hershberg PT, DPT, NCS


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If you’ve ever wondered if the cash-based model would work for an outpatient Neuro practice, wonder no longer! Re-Active PT and Wellness is a successful multi-therapist Neuro outpatient practice that is completely out of network with all payors except Medicare. Along with their skilled PT offerings, they also offer Occupational Therapy and a number of cash-pay wellness services. In this interview, owner Julie Hershberg PT, DPT, NCS tells us all about how she and her team have created this rewarding and inspiring private practice.

In this episode, you’ll learn about:
  • Her story of going from solo practitioner with only two patients to a multi-therapist clinic in less than four years
  • The pay rate structure for her contractors/employees, and how it differs from outpatient orthopedic cash practices
  • How she has been able to find variable-hour contractors rather than being forced to bring on full-time employees
  • The way she is able to utilize students in her clinic to create a win-win scenario for them as well as the patients
  • The different types of neuro-based wellness classes and ancillary services that add value for clientele and income to her bottom line
  • Why many of her patients decide to go private-pay even though they have health insurance that could be billed out of network
  • What she feels are the keys to her practice’s growth and success
  • The services offered at her neuro practice that actually attract referrals from other physical therapy clinics
  • How she compels referral sources to begin referring patients to any newly added staff members, and other ways she helps fill their schedule quickly
Resources and Links mentioned in this episode:
  • Re-Active Physical Therapy and Wellness
  • BMS Billing and EMR
  • Re-Active PT on Facebook

Click Here to learn how to start your own Cash-Based Practice

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The Cash-Based Practice PodcastBy Jarod Carter

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