The Cash-Based Practice Podcast

CBP 33: Fully Booked Cash Practice One Month After Opening – interview with Tracy Sher MPT, CSCS


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This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already “too busy to market” her practice. This interview covers a wide variety of topics that are applicable to anyone interested in starting of transitioning to a private-pay practice.

In this episode, you’ll learn about:

  • Pricing advice for those starting a cash practice.
  • How she varies her schedule based on patient complexity.
  • How she and her assistant have created a mobile/virtual office.
  • How she was able to find a good office assistant, and a handy trick for sifting through loads of online job listing responses.
  • Why she felt a cash-based practice would be viable for her and in her area.
  • The things she learned from her first experience employing another PT, and what she will do differently next time.
  • Her biggest challenges as she started out, and her biggest ongoing challenges.
  • Her plans for future marketing as she brings in more staff.
  • How she speaks with physicians about her cash-based model, and how she gets them to refer patients anyhow.
  • What she learned from attempting to verify benefits for private-pay patients.
  • Two brilliant pieces of parting advice for those interested in starting their own practice or transitioning to a cash-based model.
Resources and Links mentioned in this episode:
  • Schedulicity – scheduling system
  • Nextiva – Voice Over Internet system
  • PelvicGuru.com
  • SherPelvic.com – her clinic’s website
  • Tracy on Twitter
  • PelvicGuru Facebook Group

Click Here to learn how to start your own Cash-Based Practice

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @PelvicGuru1 for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter

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The Cash-Based Practice PodcastBy Jarod Carter

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