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This episode is an absolute Must-Listen … not very long but absolutely packed with marketing strategies and tactics you can immediately implement in your PT business, whether cash-based OR insurance-based. ...

You’ll Learn:

• Paul Gough discusses some highlights from Jerry Durham’s presentation and he dives into some great advice on how he scripts out the first conversation his staff has with prospective patients. How they brilliantly “turn the table” on patients who call in to book their first appointment, in order to increase the likelihood of compliance with scheduling, treatment, and that they’ll become raving fans. This is a must-listen!

• The next recording is my interview of Scott Waddell of PatientSites.com who had just given a presentation called “Moneyball Marketing” … he gives us the cliff notes versions of his presentation and describes what is really working today when it comes to clinical websites generating new patients.

• The answers you get when you pull a group of genius PT entrepreneurs away from the bar and ask them: “What is one thing that practice owners should be paying attention to or doing that most are not doing or may not even be aware of?”

 Meet the Geniuses:

• Paul Gough
• Scott Waddell / Patient Sites (also on Twitter)
• Jerry Durham
• Chad Madden / Breakthrough PT Marketing

Click Here to learn how to start your own Cash-Based Practice