You will learn about shaping a brand and building a legacy in this conversation with Jonathan Iger, CEO and President of Sage Realty, a centennial family-founded firm which has a portfolio of Class A properties across New York City. The organization began in 1924 by William Kaufman and the Sage Collection consists of iconic properties designed by renowned architects and built by the William Kaufman Organization.

Jonathan discusses his great-grandfather's vision and how it shaped the company's foundation, along with the rebranding journey from the William Kaufman Organization to Sage Realty. You'll hear about ways to model tenant experiences and property management after the best practices in the hospitality industry.

You can connect with Jonathan at LinkedIn and the company website.

You can connect with me at:

My website: JamesNelson.com

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My Forbes.com articles: Forbes.com/sites/jamesnelson