Having connections with reporters give  a huge boost your authority and credibility. This week, we're joined by media relations expert Janet Falk to talk about the entire process of building those relationships from first getting a reporter's attention to being interviewed. 

Grab your Media Profile template here: https://janetlfalk.com/falk-sample-attorney-executive-media-profile-worksheet-consult/

Get Janet's tips for maximizing an interview here: https://janetlfalk.com/falk-five-fast-tips-for-an-executive-to-maximize-a-media-interview/

We're starting a new thing! Every Thursday morning we'll be live streaming an episode on our Facebook, Twitter, LinkedIn, and YouTube channels, with the recording going up as a bonus Law Firm Marketing Minute soon after. On today's episode, we're talking about how to make your firm more inclusive for your employees.

In somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development.

Learn more about Paperback Expert at www.paperbackexpert.com

Many attorneys often jump from firm to firm, or even start their own, over the course of their career. This week's guest, Attorney Cherylyn Harley LeBon, has a big resume and the experience to share when it comes to knowing what to expect whenever you make your next career move. 

Efficiency and productivity have wide-ranging effects on how your business runs - from your employees all the way to the clients you work with. This week's guest, Danielle Butler from The Records Company, joins us to talk about the implications and ways you can help your firm. 

Learn more about The Records Company at http://www.therecordscompany.com/ or you can chat with Danielle directly at [email protected]

There's a saying that the best cases go to the best marketers. When you're a solo/small firm, you often can't compete with the bigger marketing budgets of larger firms. However, as our guest Stormie Andrews explains, you can outsmart them by understanding your clients better than your competitors.

Learn more about Stormie's Buyer's Persona and more at www.outsmarttools.com

Booking a speaking engagement is one of the best ways to show off your expertise! This week, we're joined by coach and booking agent Anastasia Lipske to discuss strategy for getting more bookings and tips on how to be a better speaker.

Grab Anastasia's e-book and learn how to join her monthly Q&A at www.accessspeakers.biz/thankyou

It seems like those in the legal industry are most likely to run for office. With that in mind, we brought in someone who has the first-hand experience to talk about what needs to be done and what to expect when you decide to launch a political career.

What started out as a discussion on business goals turned into an even better discussion on why you should raise your rates RIGHT NOW. Moshe Amsel is a law firm coach and financial strategist, and we talk about how most, if not all firm owners aren't charging the rates they're truly worth. Listen to this great conversation and strongly consider raising your rates today.

You can learn more about Moshe and his firm growth tools at www.thelawfirmgrowthformula.com.

This week on Center Stage, marketing coach and consultant Danny Decker returns to the show to talk about Facebook's marketing capabilities and how you can get the most out of its advertising platform.

Plus, check out Danny's new book with How to Manage a Small Law Firm's RJon Robins at AutomaticMarketingMachine.com