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Centering the Customer at BILL with Sarah Acton
Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It's a shift in the focus of BILL's branding, marketing, and sales efforts. We discussed all of this and more this week on the On Brand podcast.
About Sarah Acton
Sarah Acton, the Chief Customer Officer at BILL, brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. Prior to BILL, she led both marketing and sales at Athos, a wearables company in the athletic performance space. Sarah was also responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo! An entrepreneur at heart, Sarah was the owner of a small retail business where she had first-hand experience with the rewards and challenges of running a business. Sarah holds an MBA from Northwestern University – Kellogg School of Management and a B.S. in Marketing from Tulane University.
From the Show
What brand has made Sarah smile recently? “It's like trying to pick your favorite kid!” Sarah laughed before sharing a recent customer visit from Glamnetic that made her smile.
Connect with Sarah on LinkedIn and read her article on the BILL website about her new title and focus.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9090 ratings
Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It's a shift in the focus of BILL's branding, marketing, and sales efforts. We discussed all of this and more this week on the On Brand podcast.
About Sarah Acton
Sarah Acton, the Chief Customer Officer at BILL, brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. Prior to BILL, she led both marketing and sales at Athos, a wearables company in the athletic performance space. Sarah was also responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo! An entrepreneur at heart, Sarah was the owner of a small retail business where she had first-hand experience with the rewards and challenges of running a business. Sarah holds an MBA from Northwestern University – Kellogg School of Management and a B.S. in Marketing from Tulane University.
From the Show
What brand has made Sarah smile recently? “It's like trying to pick your favorite kid!” Sarah laughed before sharing a recent customer visit from Glamnetic that made her smile.
Connect with Sarah on LinkedIn and read her article on the BILL website about her new title and focus.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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