Jeffrey Rosenberg is Chairman & CEO of Big V Property Group, a family-owned company with an 80-year history. Rosenberg discusses the company's evolution from its origins as a single grocery store in New York state, to an owner and operator of open-air shopping centers, including The RIM in San Antonio and The Avenue Murfreesboro in Tennessee. He explains Big V's approach to market research, the importance of core values, and the challenges of acquiring premium assets in today's market. The conversation highlights Big V's resilience through market cycles and its focus on long-term growth.

James Cook is the Director of Retail Research in the Americas for JLL.

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