In this episode of FP&A Today, host Paul Barnhurst, aka The FP&A Guy, welcomes Christopher Ortega for a candid conversation about the evolution of finance and building a business from the ground up. From basketball analogies to real-world advice, this episode blends personal experience with professional insight. Chris opens up about what it takes to grow a consulting business, how to handle setbacks, and why financial professionals need to think beyond spreadsheets and become true business partners.

Christopher Ortega is the CEO and founder of Fresh FP&A, a financial strategy firm that supports small and mid-sized businesses with fractional CFO services. With more than 20 years in accounting, FP&A, and finance leadership, Chris has built a career around driving growth, navigating acquisitions, and helping organizations build financial clarity. He’s worked with global companies, led finance teams through complex M&A deals, and now channels that experience into helping others succeed

Expect to Learn:

• Why FP&A needs to evolve from reporting to a real business partnership
• How Chris shifted his mindset from CFO to CEO
• The importance of focusing on the right industries instead of trying to serve everyone
• Why failing early became one of his greatest learning tools
• What to do before you land your first paid client

Here are a few quotes from the episode:

• "You either win or you learn. You only lose if you don’t learn." - Christopher Ortega
• "To scale, I had to stop thinking like a CFO and start thinking like a CEO." - Christopher Ortega
• "Sales and marketing taught me more about business than any finance book." - Christopher Ortega

Christopher shared valuable insights on evolving from a technical finance role to a strategic business partner, the mindset shift required to grow from CFO to CEO, and the power of narrowing your focus in business. His advice on embracing failure, building with purpose, and putting impact before income offers meaningful takeaways for anyone looking to lead with confidence in the finance world.

Corporate Finance Institute:

You know the numbers. Now it’s time to own the story.

The new FP&A Professional (FPAP) Certification from CFI is built for finance professionals who want to lead with insight, not just report the data.

Learn more at: https://corporatefinancialinstitute.pxf.io/c/6003589/3067930/23723

Follow FP&A Tomorrow:

Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 

Follow Chris:

LinkedIn - https://www.linkedin.com/in/freshcfo/

Website - https://freshfpa.com/our-team/john-kobs-ceo/

Follow Paul:

Website - https://www.theFP&Aguy.com

LinkedIn - https://www.linkedin.com/in/thefpandaguy

Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A  Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[03:14] - What Does Great FP&A Look Like?

[07:21] - Starting the Entrepreneurial Journey

[11:21] - Reflecting on College Memories

[16:36] - Embracing Failure in Finance

[22:11] - Starting Without a Paid Client

[20:23] - Advice for Aspiring Entrepreneurs

[26:08] - Revenue Before Quitting

[37:44] - Dream Boxing Matches

[27:35] - The Hardest Part of Entrepreneurship

[34:18] - Essential Technical Skill for Professionals

[44:30] - Roles in Business: The Football Analogy