The CrossFit Podcast

[CFMS SERIES] The Healthcare Revolution Starts in The Affiliate (EP. 047)


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This marks the sixth episode of a special CrossFit Podcast collaboration with the CrossFit Medical Society. 

CrossFit affiliates are the force transforming how the healthcare system operates.

Zia Rohrbaugh of CrossFit Counter Culture and Josh Plosker of Invictus Boston have turned their gyms into full-service “health homes,” offering blood panels, IV therapy, and access to Community Care health plans — all built around CrossFit’s foundational principles.

In this conversation, Jocelyn Rylee explores how affiliates bring these systems to life, how members save money through HSA and FSA programs, and what it means for the future of CrossFit and community-based healthcare.

TOPICS INCLUDED

  • How affiliates are transforming into “health homes”
  • Partnering with the CrossFit Medical Society
  • Offering blood panels, IV therapy, and telemedicine in gyms
  • How Community Care provides affordable health coverage
  • Using HSA/FSA and TrueMed to make CrossFit memberships tax-free
  • The future of CrossFit as a global healthcare model
  • RESOURCES MENTIONED

    • CrossFit Medical Society and Community Care
    • TrueMed
    • CrossFit Counter Culture
    • Invictus Boston
    • Community Highlight

      In 2011, Jaeho Woo discovered CrossFit as a college athlete in Seoul. What started as training for basketball became a lifelong passion — one that eventually took him to the most remote place on Earth.

      After serving in the Korean military and coaching CrossFit, Jaeho opened an affiliate in Seoul — then shipped 500 lb of equipment to Antarctica to found the first CrossFit affiliate on the continent.

      For 10 months, he’s coached his 18-person crew in a tiny gym surrounded by glaciers. When the endless dark set in and isolation hit hard, Jaeho kept showing up — knocking on doors, reminding his teammates: When you train together, you feel better, and you’re never alone.

      As he prepares to leave Antarctica, Jaeho’s message is simple: Isolation is real. Resilience comes from connection. Wherever you are, don’t go it alone.

      Know someone you think deserves to be highlighted? Nominate them here.

      Share Your Thoughts: Email us [[email protected]] or complete our survey here.

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