“But that’s how we’ve always done it…”

If you’ve ever said those words, this episode is your wake-up call.

In the fitness business, sticking with the same approach for too long isn’t just lazy – it’s a slow bleed. Whether it’s old-school bootcamps or prices you haven’t raised in years, refusing to change slowly chokes your growth.

Simply put: what worked in 2010 won’t carry you through 2025.

Everything is evolving – your clients, the market, even how people perceive value. And if you’re not making changes, you’re falling behind.

In this episode, Tim and Randy break down why so many gym owners keep doing things the old way – using outdated offers, tired marketing, and systems that just don’t work anymore – and how that’s draining their time, energy, and income.

This one’s all about raising your standards, questioning the way things are done, and letting go of anything that’s holding your gym back.

Tune in to learn more.

Key Takeaways: 

• Intro (00:00)
• Trends like TRX and boot camps don’t last forever (01:00)
• You can’t rely on marketing tactics from 2010 (02:40)
• “That’s how we’ve always done it” is a red flag (06:00)
• Testing pricing and offers beats assumptions (15:29)
• The cost of inaction outweighs the fear of change (17:45)
• Firing a toxic client can boost your gym’s energy (18:28)
• Gym stagnation happens in slow, invisible steps (21:42)

Additional Resources:

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

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