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Changing Narratives for Cultural Impact
We often hear that you shouldn’t judge a book by its cover, but NéAndré Broussard knows that the cover is exactly where the story begins. After a career leading in the financial services industry, NéAndré founded Black Menswear and BMW Digital to do more than just change clothes—he’s changing the conversation around the African American male consumer. By moving from life insurance to life-changing narratives, he is building a brand rooted in community, economic growth, and the quiet power of a well-tailored story.
What You’ll Learn in This Episode
How the science of enclothed cognition can increase your cognitive ability and performance
Why your brand story should always cast the consumer as the hero rather than the product
The strategy of using traveling flash mobs to move digital communities into real-world connections
How to navigate the "no, maybe not now" moments in high-level brand consulting
Why long-term creator partnerships outperform one-off endorsements for authentic brand recognition
Episode Chapters
(00:00) Intro
(01:44) Elevating the Perception of Black Men
(04:11) The Community-First Approach to Agency Work
(05:55) The Science of Enclothed Cognition
(10:30) The Suit as a Superhero Costume
(13:57) Finding Brands Ready for Purposeful Storytelling
(17:14) Case Study: Woodford Reserve and the Black Jockey History
(22:52) Prioritizing Creator Value and Economic Growth
About NéAndré Broussard
NéAndré Broussard is the CEO of BMW Digital and the founder of Black Menswear, a cultural impact agency focused on shaping positive narratives for Black creators. By leveraging the power of “enclothed cognition,” NeAndre helps men find their tribe and walk with greater confidence through real-world “traveling flash mobs” and digital storytelling. A former financial services leader, he now hosts The Check-In With Black Menswear on the Revolt Network and consults for major brands like Woodford Reserve and Spectrum to create authentic community connections.
What Brand Has Made NéAndré Smile Recently?
NéAndré recently found inspiration in Spectrum for their commitment to a five-part series highlighting Black-owned businesses in Dallas. He was particularly impressed by the brand’s willingness to tell real, authentic stories of underrepresented groups during a time when many organizations are pulling back from representative campaigns.
Resources & Links
Listen & Support the Show
Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
Rate and review on Apple Podcasts and Spotify to help others find the show.
Share this episode — email a friend or colleague this episode.
Sign up for my free Story Strategies newsletter for branding and storytelling tips.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
We often hear that you shouldn’t judge a book by its cover, but NéAndré Broussard knows that the cover is exactly where the story begins. After a career leading in the financial services industry, NéAndré founded Black Menswear and BMW Digital to do more than just change clothes—he’s changing the conversation around the African American male consumer. By moving from life insurance to life-changing narratives, he is building a brand rooted in community, economic growth, and the quiet power of a well-tailored story.
What You’ll Learn in This Episode
How the science of enclothed cognition can increase your cognitive ability and performance
Why your brand story should always cast the consumer as the hero rather than the product
The strategy of using traveling flash mobs to move digital communities into real-world connections
How to navigate the "no, maybe not now" moments in high-level brand consulting
Why long-term creator partnerships outperform one-off endorsements for authentic brand recognition
Episode Chapters
(00:00) Intro
(01:44) Elevating the Perception of Black Men
(04:11) The Community-First Approach to Agency Work
(05:55) The Science of Enclothed Cognition
(10:30) The Suit as a Superhero Costume
(13:57) Finding Brands Ready for Purposeful Storytelling
(17:14) Case Study: Woodford Reserve and the Black Jockey History
(22:52) Prioritizing Creator Value and Economic Growth
About NéAndré Broussard
NéAndré Broussard is the CEO of BMW Digital and the founder of Black Menswear, a cultural impact agency focused on shaping positive narratives for Black creators. By leveraging the power of “enclothed cognition,” NeAndre helps men find their tribe and walk with greater confidence through real-world “traveling flash mobs” and digital storytelling. A former financial services leader, he now hosts The Check-In With Black Menswear on the Revolt Network and consults for major brands like Woodford Reserve and Spectrum to create authentic community connections.
What Brand Has Made NéAndré Smile Recently?
NéAndré recently found inspiration in Spectrum for their commitment to a five-part series highlighting Black-owned businesses in Dallas. He was particularly impressed by the brand’s willingness to tell real, authentic stories of underrepresented groups during a time when many organizations are pulling back from representative campaigns.
Resources & Links
Listen & Support the Show
Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
Rate and review on Apple Podcasts and Spotify to help others find the show.
Share this episode — email a friend or colleague this episode.
Sign up for my free Story Strategies newsletter for branding and storytelling tips.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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