“Why weren’t you around when I was getting married?” is what most women say to Grace Lee, Founder of Birdy Grey, a direct-to-consumer bridal retail shop where all gowns sell for under $99. Grace got her start writing, reporting and managing social media content in the fashion and beauty industries when she saw a whitespace for women who wanted to save time and money while shopping for wedding apparel. In its first year alone, Birdy Grey sold 20,000 gowns, and four years later is still growing exponentially while on a mission to change the way women shop for their weddings.

Join today’s conversion to discover:

• How $10-$35 a day IG ads yielded 20,000 dress sales in the first year
• The importance of user generated content
• How Grace navigates the rapidly changing buying habits of Generation Z
• Her attitude toward retail shopping versus ecommerce
• Surveying your customers and letting their feedback shape your product development choices
• The power of word of mouth

Quotes

• “I just knew that we had great product market fit. And if I was feeling this way, millions of other women must be feeling the same way with their bridesmaids dresses. And to be honest, we were right.” (8:02-8:13 | Grace)

• “The great thing about your investors is that they're rooting for you. They already have skin in the game, so they want you to succeed. And oftentimes, they will lead you in the right direction.” (17:10-17:18- Grace)

• “Customer service is the backbone to your business. It guarantees you word of mouth marketing, your customer experience is everything.” (36:35-36:43 | Lindsay)

• “Synergies with other companies in your life stage is a huge opportunity. When you're looking to gain the attention of the same customers, other companies who aren't competitive can really grow your brand.” (37:12-37:22 | Lindsay)

Connect with Grace Lee:

Instagram | http://www.instagram.com/birdygrey

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