What if we though about spending money not as an expense, but as an investment?  It’s one of the most important mindsets from business (and you can borrow it even if you aren’t a business owner).

We’ve been conditioned to think of certain things as ‘expensive.’  And this is different for all of us.  It depends on how we were raised, our money mindset, our current financial situation, and much more.  Maybe that $5 latte is expensive, or maybe it’s the $50,000 car.

But that’s only one way to look at money.

What if we used the lens of Return on Investment?  This is how business owners (should) think about money.

• Is $1,500 for a hi-lo table expensive?  Maybe.  But the Return on Investment is years of treating without injury, aches and pains, or poor body mechanics.  It’s an investment that prolongs your healthy career, and is absolutely worth more than $1,500.
• Is $500 for a con-ed course expensive?  Perhaps.  But if it makes you a more confident clinician, helps you get patients better, and ultimately lets you enjoy your job more, maybe it’s a no-brainer investment.
• Mentorship or coaching can objectively be expensive.  But the entire point is it propels your business forward and makes you far more money than you spend.  In the Rising Mentorship program, we aim to have at least a 10x return on anything we do for business owners (in 2021, it was actually 20x!).
• An event like PelviCon has cost associated with it – travel, hotel, cost of the ticket.  But if even one of the 16 talks resonates…if you make a new friend or connection….if you get the confidence to ask for one raise…if you leave feeling inspired and loving your career…what’s the return on investment?

This isn’t the only money lens we can use, but it’s a powerful question to ask yourself prior to spending money – what’s the return on this investment?

PelviCon 2023

Make sure to get on the wait list for PelviCon 2023!  More details to come, but last year tickets sold out in 4 minutes - you won't want to miss this!  Get on the wait list at www.pelvicon.com.

Business Resources

If you're starting or growing a cash-based pelvic health practice, we've got some great resources for you!  We've helped more than 200 practices take off in markets across the country.  From business courses, handouts and resources to true business mentorship in our Rising program, we've got something that can help.  Check out all our Business Resources (www.pelvicptrising.com/business) and fill out the Entrepreneur Survey there!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to ge

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!