In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped his agency scale by $1M in one year without relying on hard CTAs, why authentic branding beats vanity metrics, and how to use long-tail keyword content to capture ChatGPT, Gemini, and Perplexity leads. If you’re a driven team leader, brokerage owner, or high-performing agent looking to scale your production while keeping your freedom, this conversation is packed with practical strategies and growth hacks.

Chapters:

• 00:00:15 - Welcome to the Reside Platform Podcast
• 00:00:30 - Meet Mitch
• 00:00:51 - The Untapped Potential of Reddit Marketing
• 00:01:02 - Reddit's Organic Power for AI and Search Engine Optimization
• 00:01:22 - Strategy: Running Low-Cost, High-Converting Paid Ads on Reddit
• 00:02:11 - Actionable Tip: How Realtors Can Target Ads on Reddit
• 00:03:14 - Shifting from Paid Ads to Organic Reddit Strategies
• 00:04:17 - A "Borderline Black Hat" Tactic for Ranking on Google via Reddit
• 00:06:04 - Pro Tip: Create and Control Your Own Subreddit for Your Business or Town
• 00:07:37 - Generating Leads from ChatGPT by Building Online Authority
• 00:09:09 - Defining AEO
• 00:09:44 - AEO Strategy: Creating Content Around Long-Tail Questions (7+ Words)
• 00:12:08 - Discussing the Role of YouTube in Lead Generation
• 00:14:33 - Exploring Organic Strategies on TikTok and Facebook
• 00:15:42 - TikTok Strategy: The Importance of Providing Value and a Strong Hook
• 00:17:00 - Using "Visual Hooks" to Stop the Scroll and Boost Engagement
• 00:18:05 - How Mitch Gained Inbound Leads Without Using Direct Calls-to-Action (CTAs)
• 00:20:09 - Employing "Soft CTAs" to Subliminally Guide Potential Clients
• 00:22:15 - Why Facebook is the Top Platform for Generating Revenue
• 00:23:34 - The Power of Facebook's Older, More Financially Established Audience
• 00:25:00 - The Difficulty of Attributing Leads from Non-Follower Traffic
• 00:26:08 - Tracking Organic Leads with Bitly Links vs. Paid Leads with UTMs
• 00:28:03 - The Critical Importance of Building a Personal Brand
• 00:28:40 - The High Frequency of Daily Social Media Posting
• 00:30:31 - Current Facebook Trend: Text Posts with Colored Backgrounds Get the Most Reach
• 00:31:26 - The Mental Trap of Checking "Vanity Metrics"
• 00:33:53 - Be Authentic and True to Yourself
• 00:34:23 - Where to Find Mitch Barham Online

Links and Resources:

• Reside Platform
• Reside Platform Website
• Barham Marketing’s Website 
• Mitch on LinkedIn