Chew on This - Digestable DTC Content

By Chew on ThisBusiness Marketing

Chew on This - Digestable DTC Content episodes

February 25, 2025 How Ariat Scaled with TV Advertising
📺 Tatari - TV advertising with real-time data to ensure your TV Ads are optimally managed. Buy and Measure Campaigns Across Streaming TV, Linear TV, and Online Video.🔗 https://www.tatari.tv/In this episode of Chew on This, Ron and Ash connect with Sam Joachim, Head of Client Services at Tatari, and Tricia LaBarge, Sr. Director, Brand Media & Digital Marketing at Ariat International, to discuss the use of connected TV (CTV) and linear TV advertising to increase brand awareness and drive sales. Ariat partnered with Tatari, a TV advertising platform, to manage their campaigns and measure results. The discussion covers the benefits of TV advertising (longer ad time, immersive experience), measurement strategies (including next-day results and brand lift studies), content creation, and the importance of a multi-faceted approach to TV advertising (linear, streaming, and OLV). They emphasize the importance of creative, contextual alignment, and the use of robust analytics to optimize campaigns and measure success.📺 Why TV Advertising?: TV advertising offers a longer engagement time compared to digital platforms, allowing brands to build emotional connections and increase brand awareness. It’s also viewed as a more credible medium.📈 Measurement & Attribution: Tatari provides next-day measurement capabilities, enabling brands to quickly assess campaign performance. This includes baseline lift methodologies for linear TV and one-to-one IP matching for streaming, making it easier to track campaign effectiveness.🤝 Tatari’s Role: Tatari simplifies the process of buying TV ads across linear and streaming platforms, offering a holistic approach to TV advertising. They provide data and analytics, helping brands optimize campaigns and make data-driven decisions.🎯 Successful Campaign Examples: Ariat highlights successful campaigns leveraging contextual alignment (Yellowstone partnership) and athlete endorsements (Brock Purdy), showing how to effectively integrate creative, brand messaging, and media placement for maximum impact.🚀 Future of TV Advertising: Both Ariat and Tatari anticipate continued growth in streaming TV advertising, highlighting the need for agile strategies that leverage multiple platforms and data-driven optimization.0:00 - Intro1:20 - What is Ariat?5:13 - Engaging consumers through immersive audio-visual experiences6:13 - TV as a credible source driving consumer trust and response10:17 - Real-time results and insights from TV campaigns12:01 - Incrementality and reaching new audiences through tracking14:12 - Immediate traffic lifts after airing spots17:06 - Understanding consumer behavior post-ad airing20:10 - Importance of content alignment in streaming and CTV strategies22:10 - Importance of frequency in successful TV advertising22:50 - The customer journey after engaging with a brand24:55 - Creative alignment in TV commercials26:11 - Ariat collaboration with Yellowstone28:30 - Measuring success through spikes in traffic and user response rates30:00 - Advanced analytics for evaluating campaign effectiveness32:01 - Understanding client KPIs for tailored advertising strategies35:11 - The evolving nature of brand media and its integration with e-commerce39:00 - Anticipating growth in ad-supported streaming audiences40:44 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc
44 min
February 18, 2025 Boost ROAS by 20% With This Revolutionary Feature...
📱 Reactiv - Reactiv is a mobile app builder that creates engaging experiences without downloads. It uses AI to increase conversions, recapture abandoned carts, and boost AOV by 20%.🔗 https://www.reactivapp.com/In this episode of Chew on This, Ron and Ash are joined by Zach and Ross, co-founders of Reactiv! They discuss their innovative approach to mobile shopping using “Clips,” which are app-like experiences accessible without downloading an app. Clips offer a streamlined acquisition strategy, enhancing conversion rates through push notifications and eliminating the friction of app downloads. Zach and Ross also cover best practices for using Clips, success stories, and the future of mobile commerce, including plans for enhanced functionality and integration with retail.📱 Reactiv’s "Clips" feature allows users to directly access app content without needing to download the app.📈 "Clips" significantly increases conversion rates, with push notifications achieving surprisingly high open and engagement rates, even outside of opt-in periods.🚀 "Clips" are primarily utilized for top-of-funnel acquisition strategies, integrated with platforms like Meta and Google Ads for increased reach and conversions.💡 "Clips" integrates with existing marketing tools and allows for easy A/B testing within ad platforms, making data analysis and optimization straightforward.🔮 Reactiv is developing an SDK for custom app building, expanding "Clips" functionality, and aiming to revolutionize the retail experience through in-store QR code integrations with seamless mobile checkout.0:00 - Intro2:14 - What is Reactiv?3:06 - Removing friction in the shopping experience5:01 - Strategy focused on customer acquisition and value7:05 - Using landing pages for ads and their effectiveness9:17 - How merchants utilize top-of-funnel strategies11:15 - Abandoned cart notifications and their effectiveness14:03 - Data integration and tracking for brands19:12 - Evolution of mobile apps and consumer behavior20:36 - Convenience of technology in everyday experiences21:11 - The relevance of apps in today's world22:35 - Push notifications for driving customer engagement24:09 - Prioritizing user experience26:07 - Enhancing customer interaction without app installation29:20 - Introducing a "Shopify of mobile apps" concept for easier merchant onboarding31:49 - Ease of accessing services via QR codes37:00 - Engaging customers through notifications and updates39:06 - Integration of Bluetooth functionalities in shopping apps41:51 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc
44 min
February 06, 2025 Financial Wealth Doesn't Make You Rich ft. Sahil Bloom
In the season 4 finale of Chew on This, Ron, Ash, and Ankit are joined by Sahil Bloom, writer and entrepreneur, to discuss his journey from zero followers to publishing his first book, “The Five Types of Wealth.” Bloom shares his experiences building an audience on Twitter, transitioning to a newsletter, and ultimately writing a book that explores five key areas of well-being: financial, time, social, mental, and physical wealth. He emphasizes the importance of identifying “mispriced opportunities,” prioritizing genuine authenticity in content creation, and understanding that life’s priorities shift across different seasons. He also discusses the process of traditional book publishing, the challenges of maintaining a long-term writing project, and the importance of balancing various aspects of life rather than solely focusing on financial success.
📖 The Five Types of Wealth: Bloom’s book explores financial, time, social, mental, and physical wealth, emphasizing the importance of balancing these aspects throughout different life seasons.
📈 Building in Public: He advocates for authentically sharing one’s journey and learnings online as a powerful marketing strategy, though cautions against using it solely for ego-boosting.
🤔 Prioritizing Energy: Bloom stresses identifying and maximizing “energy-creating” tasks versus “energy-draining” ones, as a key to productivity and overall well-being.
⏳ Time as the Most Valuable Asset: He highlights the importance of time wealth, emphasizing that even immense financial wealth can’t buy back lost time.
🧘 Balancing Life’s Dimensions: Bloom underscores the need for a holistic approach to life, avoiding the pitfall of sacrificing other areas for singular pursuits like financial success.
0:00 - Intro
1:14 - Sahil Bloom, writer and entrepreneur
2:14 - Transitioning from a finance career to writing a book
4:20 - The chaos of career paths during the pandemic
7:18 - The concept of creating value for others
9:11 - Shifting focus to a more authentic writing approach
10:51 - The challenges of writing a book compared to social media
15:19 - The differences between traditional and self-publishing
26:40 - The goal of making a lasting impact through writing
32:43 - The importance of prioritizing different aspects of life during specific windows of time
34:40 - The significance of maintaining important relationships, even during busy work periods
36:16 - Individual journeys and personal transformations
39:10 - Different types of wealth
41:03 - Time is the most precious resource
43:15 - The importance of self-awareness in managing energy levels and tasks
49:15 - Identifying and limiting energy-draining tasks
52:14 - The balance between building a business and sharing experiences publicly
57:34 - Teaching children about delayed gratification for long-term success
59:10 - Sahil Bloom's daily routine
1:03:00 - Final chew
Sponsored by:
📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
1 hr 5 min
January 23, 2025 8-Figure Founders Predict 2025 Trends
In this episode of Chew on This, Ron, Ash, and Ankit discuss their goals and predictions for e-comm in 2025. Key themes include the increasing difficulty of relying solely on paid advertising (especially on Meta), the necessity for product innovation and uniqueness to stand out in saturated markets, the growing importance of building an owned audience through creator collaborations and “building in public,” and the need for higher margins to support more diversified marketing strategies. They also touch on the challenges posed by evolving advertising platforms like TikTok Shop and Meta’s changing policies regarding health and wellness brands.
📈 Increased Difficulty of Paid Advertising: The founders emphasize the rising cost and diminishing returns of paid advertising, especially in saturated markets like supplements. They highlight the need to diversify marketing strategies and build owned audiences.
💡 Product Innovation is Key: Brands must prioritize unique, proprietary, and high-value products to differentiate themselves. The era of easily marketing commoditized goods is over. Significant investment in R&D is crucial.
🤝 Creator Economy Dominance: Leveraging creators and influencers to build brand awareness and reach target audiences is paramount. “Building in public” and cultivating an owned audience are essential for long-term success.
📊 Platform Diversification: The discussion emphasizes the need to move beyond reliance on Meta and explore other channels like AppLovin, YouTube, and Pinterest, while acknowledging the challenges and costs associated with each.
🤔 Evolving Platform Policies: Meta’s tightening policies on health and wellness advertising, particularly regarding targeting specific medical conditions, present significant challenges for brands in this sector.
0:00 - Intro
1:51 - Creating convenient and consumable products
3:11 - Brand differentiation in saturated markets
4:17 - Product uniqueness is essential for success
5:29 - Innovating to stand out in 2025
7:10 - Channel influence on consumer trends
9:31 - Changed prerequisites for launching a product
12:02 - Differentiation is crucial as competition increases
19:02 - Adapting to market changes and consumer behavior
22:19 - Differences in advertising algorithms
23:34 - Effectiveness and evolution of advertising channels
25:07 - Measuring the impact of advertising on revenue
29:30 - Recommendations for diversifying advertising strategies
31:02 - Targeting specific medical conditions in advertising
35:06 - Balance between safety and usefulness in content
37:15 - Producing quality products and unique marketing strategies
39:01 - Evolution of knowledge access and learning methods
41:30 - Final chews
Sponsored by:
📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
46 min
January 14, 2025 Create A Personalized Supplement Brand in Just 1hr
💊 Supliful - Supliful is a private-label dropshipping platform that empowers you to create and sell your brand using supplements, coffee, skincare, and pet products.
🔗 ⁠https://www.supliful.com/
This episode of Chew on This features Rihards Piks, the co-founder of Supliful, a platform that helps entrepreneurs quickly and easily launch personalized supplement brands. The interview covers Supliful's origins, its unique on-demand model that eliminates the need for large upfront inventory investments, and its impact on the success of thousands of online businesses. The conversation also touches on the importance of niche marketing, brand differentiation, and the challenges and rewards of entrepreneurship. Rihards emphasizes the importance of thorough market research before launching a product and shares insights into the future of e-commerce, including the rise of personalized products and social selling.
🚀 Rapid Brand Creation: Supliful allows entrepreneurs to launch a brand in as little as one hour, handling manufacturing, fulfillment, and branding.
💡 Niche Marketing Focus: Success in the competitive supplement market relies heavily on identifying and targeting a specific niche, building a community, and offering a solution to a particular customer pain point.
💰 Reduced Financial Risk: Supliful's on-demand model eliminates the need for large upfront inventory investments, drastically reducing financial risk for new businesses.
📈 Streamlined Operations: The platform handles all backend operations, freeing entrepreneurs to focus on marketing and brand growth.
📊 Data-Driven Decisions: Supliful provides valuable data and insights into sales and customer behavior, enabling rapid testing and iteration of products and marketing strategies.
0:00 - Intro
1:01 - Rihards' entrepreneurial journey
2:48 - Scaling to seven figures and selling
4:02 - Building a platform is crucial
5:04 - Facilitating over 10,000 orders a week
9:00 - Growth vs backend operations
12:02 - Branding and market positioning in a competitive landscape
15:01 - Differentiation is key to capturing market share
17:03 - Supliful user's viral success
20:32 - Reducing time to market and enabling rapid product testing and launches
20:51 - Product testing and its impact on investment
21:50 - Supliful brand's scaling to seven figures
25:01 - The impact of notifications on mental health and business focus
26:01 - Functional foods as a growing market
28:02 - Importance of a fully branded customer experience
30:29 - Challenges of launching safe and quality products
34:54 - Future of e-commerce and social selling trends
37:10 - Mmass personalization in supplements
39:02 - Retention rates and e-commerce success
40:29 - Final chew
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
43 min
January 09, 2025 The #1 Mistake Killing Your Startup (ft. Sahand Dilmaghani)
This episode of Chew on This features Sahand Dilmaghani, CEO and founder of Terra Kaffe, a high-end espresso machine company. Sahand discusses his journey from investment banking and electric vehicles to creating a luxury coffee product, highlighting the challenges and successes of building a hardware business. He emphasizes the importance of strong customer relationships, community building, and data-driven marketing strategies in overcoming the unique obstacles of a high-ticket item in a crowded market. The conversation covers product development, marketing channel selection (direct-to-consumer, Amazon, retail), customer acquisition costs, community building on Facebook, and fundraising. Sahand shares valuable lessons learned, including the importance of staying close to the customer and avoiding perfectionism.
☕ Building a High-End Hardware Brand: Sahand details the complexities of designing, sourcing, manufacturing, and marketing a premium-priced espresso machine, emphasizing the iterative design process and the importance of early market validation.
📈 Data-Driven Marketing & Customer Relationships: Sahand showcases a unique approach to marketing a high-ticket item, relying heavily on strong customer relationships, word-of-mouth marketing (30% of sales attributed to it!), and a vibrant online community to drive sales and brand loyalty. This approach allows for direct feedback, informing product development and marketing strategies.
🗣️ Community Building as a Marketing Tool: The power of a strong, engaged customer community is emphasized. Sahand shares how he uses his personal cell phone number to connect with customers and leverage their enthusiasm for word-of-mouth marketing, creating an “unfair advantage.”
💰 Fundraising and Financial Discipline: Sahand discusses his approach to fundraising, emphasizing the importance of having a clear vision, setting realistic milestones, and being judicious in capital allocation.
🤔 Lessons Learned: Sahand shares a key learning - avoiding letting perfectionism hinder progress and emphasizing the importance of getting the product “done” and then iterating based on feedback.
0:00 - Intro
1:10 - Sahand's background in hardware creation
2:05 - Transition from finance to a startup
3:08 - Personal experience with consumer preferences in the coffee market
4:20 - Building a technology moat in a visceral purchase category
6:02 - The complexity of hardware development
8:09 - Validation of product-market fit through consumer engagement
11:09 - Launching the first version of the product
12:14 - Testing new channels
15:12 - Challenges marketing against established legacy brands
17:00 - Evolution of marketing strategies over the past 5 years
18:20 - Community-oriented approaches drive significant interest
19:18 - Engaging with the community to understand consumer needs
20:27 - Customers as brand evangelists
22:13 - Importance of customer feedback through surveys
24:11 - Identifying growth opportunities to overcome market challenges
25:04 - Building social media communities to enhance customer engagement
27:02 - Amplifying marketing efforts through word-of-mouth
28:04 - Importance of fiscal discipline
34:57 - Understanding the audience is key
35:08 - Final chew
Sponsored by:
📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
38 min
December 19, 2024 How Rob Schutz Built a Multi-Billion Dollar Company
In this episode of Chew On This, Ash and Ankit are joined by Rob Schutz, a serial entrepreneur, as he discusses his experiences building marketing teams and scaling businesses across various industries, including pet products (BarkBox), men’s health (Ro), and domain acquisition (Snagged). He emphasizes the importance of initially focusing on a few key marketing channels that are already showing promise, rather than diversifying too early. He also shares insights into navigating regulatory hurdles in the healthcare industry and the challenges (and rewards) of acquiring valuable domain names. The conversation touches on building strong teams, the role of community in brand building, and the importance of data-driven decision-making in marketing.
📈 Focus on High-Performing Channels Early: Rob stresses the importance of identifying and aggressively pursuing a few key, successful marketing channels in the early stages of a business, rather than spreading resources too thin. This allows for rapid growth and scaling before diversifying.
🐶 BarkBox Experience: His early role at BarkBox provided valuable experience in leveraging Facebook’s emerging advertising platform and building a strong visual brand presence crucial for social media success. He learned to identify, exploit, and then delegate successful channels.
💊 Navigating Healthcare Regulations: Rob shares the challenges of marketing products in the sensitive men’s health space (Ro), highlighting the complexities of regulatory compliance and the need for a conservative, compliant approach.
🌐 Domain Acquisition (Snagged): His current venture, Snagged, focuses on acquiring domain names for businesses. He emphasizes the intricate processes involved, often requiring creative negotiation and leveraging unique incentives beyond simple monetary transactions.
🤝 Building High-Performing Teams: Rob advocates for building marketing teams incrementally, starting with individuals skilled in channels already proving effective. This avoids costly mistakes of hiring senior-level managers before validating the need for their expertise in specific areas.
0:00 - Intro
1:04 - Rob's experience in Virginia and healthcare sales
2:16 - Transitioning to growth marketing in New York
5:11 - Early days of Facebook advertising and its impact on marketing strategies
6:41 - Importance of experimenting with different marketing channels
9:07 - Leveraging Instagram influencers for brand growth
10:03 - Insights on building a marketing team and hiring strategies
14:01 - The significance of measuring results and accountability in hiring
19:30 - Exploring taboo topics in healthcare marketing
24:29 - Navigating regulations and reputation management in the healthcare space
25:14 - The importance of a structured approach in a competitive landscape
26:02 - Challenges faced during data migration and the need for optimization
27:01 - Benefits of healthy competition
30:09 - The role of community in product innovation
32:25 - Brand evolution and community engagement
34:07 - The importance of adapting to new trends and consumer needs
39:04 - Insights on personal branding and visibility in the industry
41:03 - Rob's passion for securing domain names and social handles
46:00 - The importance of understanding client motivations
53:02 - Final chew
Sponsored by:
📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - x.com/obviceo
Ash Melwani -   x.com/ashvinmelwani
Chew On This -   x.com/chewonthisdtc
55 min
December 10, 2024 Your Ad Strategy Needs Help - Feat. Marketing Director at Firebrand
📈 Triple Whale - Learn more about Sonar for Meta
🔗 https://www.triplewhale.com/meta?utm_source=chewonthis&utm_medium=podcast&utm_campaign=meta-sonar-mdf2024
In this episode of “Chew on This,” powered by Triple Whale, Ash sits down with Susan Duong, sales and marketing director at Firebrand Digital, to discuss media buying strategies in the post-iOS 14 world. The conversation centers on the importance of a full-stack agency approach, encompassing creative development, landing page optimization, and multi-channel campaign management. Susan emphasizes the crucial role of brand awareness campaigns, even for smaller businesses, advocating for a balanced approach that includes upper-funnel activities alongside conversion-focused campaigns. She highlights the use of Triple Whale for cross-channel attribution and the benefits of its new "Sonar" product- an integration with Meta Conversions API- for optimizing new customer acquisition. She also offers advice on navigating the complexities of modern media buying, emphasizing testing, patience, and a data-driven approach.
🗣️ Full-Stack Agency Approach: Agencies need to offer a comprehensive suite of services, including creative, landing pages, and multi-channel expertise, to succeed in today’s advertising landscape.
💡 Brand Awareness is Key: Even with limited budgets, allocating a percentage to brand awareness campaigns, utilizing diverse creative formats and strategic exclusions, is vital for long-term success and building a healthy sales funnel.
📈 Data-Driven Decision Making: Leveraging tools like Triple Whale for cross-channel attribution is crucial to accurately assess campaign ROI and optimize budget allocation across multiple platforms (Meta, TikTok, etc.).
🔄 Creative Diversification: To combat creative fatigue and capture attention, a diverse range of creative assets and messaging styles tailored to different stages of the customer journey are essential.
🧪 Continuous Testing: Consistent A/B testing of creatives, targeting strategies, and channel allocation are key to optimize campaigns and adapt to the ever-changing advertising environment.

0:00 - Intro
1:18 - What is Firebrand Digital?
4:01 - Ideal account structures for better results
5:16 - Post-iOS 14 challenges in managing ad budgets
7:03 - Importance of continuous optimization and testing
10:10 - Funnel strategies for driving new customers
12:01 - Brand awareness and conversion campaigns
15:01 - Creative content for engaging diverse audiences
22:00 - Budget allocation in brand awareness campaigns
25:30 - Exclusions in targeting
27:11 - Broad targeting and lookalike audiences
32:08 - Using Triple Whale for trusted platform data
35:51 - Nuances of different attribution models
39:01 - Assessing how many purchases are from new customers
41:10 - Proper budget allocation for existing and new customer targeting
46:01 - Simple exclusions in ad targeting for enhanced user experience
48:19 - Final chew

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
51 min
December 05, 2024 How to Unlock 100% YOY Growth
In this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands.
🌟 Obvi founders share their experiences post-Nov 1 launch, highlighting massive growth 📈, the power of organic marketing efforts, impactful retail partnerships, and innovative digital strategies
🌱 Obvi's organic marketing game since Feb led to a 100% yoy increase & 400% surge in Nov alone
🚀 Timely releases kept consumer interest high, amplifying Black Friday traffic 🛒
0:00 - Intro
1:39 - 100% YOY growth
2:12 - Increasing brand awareness through organic efforts
3:44 - Customer familiarity before purchase
6:33 - Consumer engagement beyond Black Friday
9:08 - Exclusive product launches to attract new customers
12:14 - Retail vs. DTC strategies
15:01 - Creating separate product lines for different markets
19:01 - Innovative products with patented ingredients for better market fit
21:16 - New ad account and social media pages to target a fresh customer base
22:18 - Creative diversity in ads and utilizing influencers for content
23:30 - Migrating marketing ops and optimizing channel strategies
25:01 - Evaluating pricing strategies and the importance of maintaining product value
26:26 - Subscription models for customer retention and scaling
29:21 - Enhancing product packaging and branding to improve customer perception
34:10 - QR codes for customer engagement and feedback
37:41 - The need for product improvement based on customer reviews
39:03 - Final chews
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - x.com/obviceo
Ash Melwani - x.com/ashvinmelwani
Chew On This - x.com/chewonthisdtc
45 min
December 04, 2024 What Most Brands Get Wrong About Retention - Feat. CEO of Upzelo
🏷️ Upzelo - Kick your business growth into high gear with a super easy-to-set-up loyalty program
🔗 https://upzelo.com/

Unlock the secrets to effective loyalty programs and customer retention in our latest podcast episode featuring Phil, the CEO of Upzelo. Delve into the evolution of loyalty strategies, integrating data-driven personalization and sustainability practices for enhanced customer experiences. Gain practical tips on boosting retention rates and fostering genuine customer-brand connections from Phil's journey with MyPTHub to his ventures with Upzelo. Discover the future of loyalty beyond transactions, emphasizing lifestyle enhancements and customer-centric values. Tune in now for a compelling discussion that will reshape your perspective on loyalty and membership strategies!

🎙️ Dive into the world of loyalty, memberships, LTV, and the customer journey with special guest Phil, CEO of Upzelo
🔑 From Phil's journey with MyPTHub to the evolving trends in loyalty programs, this episode is packed with insights on boosting customer retention.
🌟 Discover how brands are transitioning to value-driven engagements and creating genuine relationships with customers for long-term loyalty.
🔮 Explore the future of loyalty programs as platforms for authentic customer connections and lifestyle enhancements that drive loyalty and brand affinity.

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah -   / obviceo
Ash Melwani -   / ashvinmelwani
Chew On This -   / chewonthisdtc
53 min